Analysis of The Brown vs. Education Case and The Little...

â€Å"A negro baby had only half the chance of completing high school and only a third of the chance to complete college as a white baby that was born at the same time and place† (Hubert). Kids were treated differently by color in schools in the 1960’s; Brown vs. Education and Little Rock Nine are two examples. There are many more examples of how kids were treated in the 1960’s but these are the most known and they show how people were treated. In the North most public schools were not segregated and in the South they were very segregated, very racist, and had segregated public schools. People were rioting and fighting for the freedom that America had promised them. Black parents wanted their kids to go to the white schools and get a great†¦show more content†¦It wasn’t just schools that got hit by the segregation; it was everything, water fountains, stores, even toilets. The hatred of black people was widespread. It was universally; even some black people started hating themselves for their skin color. There were two psychologists that did a study on children and they had picked some white kids and some black kids and given two dolls a white one and a black one. The psychologists would watch and take notes on how the kids would treat the dolls, their studied showed that the white doll were well kept, clean and the one that was taken care of. The black doll on the other hand was tossed away and forgotten; the kids wanted to take care of the white baby doll and didn’t care about that black one. The psychologist urged that the kid were being deprived of self-respect from segregation and that it invited their learning ability. The case won, and made it so all public schools had to desegregate. But people didn’t like the decision that was made and fought back. The case seemed that did not succeed in completely desegregating public schools, the case did get some schools to desegregate but not all in the United States in the 1960’s. The parents had gotten their wishes and their kids could go to an all-white public school. But for the kids the fight had just started, and they were going to have to fight for this new freedom toShow MoreRelatedEssay on Earl Warren: Changing America through Judicial Power2061 Words   |  9 Pagescriminals. In 1896, the Plessy v. Ferguson case offered clarification to segregation laws between whites and blacks. The Plessy decision became the precedent case that allowed separate facilities for blacks and whites as long as they were â€Å"equal† (Wormser). Thus, the notion of â€Å"separate but equal† became popular. The Plessy decision was upheld until May 17, 1954. In 1954, Oliver Brown and his family challenged Topeka, Kansas’s Board of Education. During this time, many black children had to crossRead More Black Music and the Civil Rights Movement Essay3856 Words   |  16 Pages On July 5, 1954, forty-nine days after the Supreme Court handed down the decision on the Brown vs. Board of Education case, a nineteen year old truck driver recorded an Arthur Crudup blues track called â€Å"That’s All Right Mama† (Bertrand 46). Memphis disc jockey Dewey Phillips found the cut and played it on his radio show a few weeks later. He received calls all over from people, mostly white, who wanted to hear more. He quickly located the musician and brought him into the studio forRead More Promoting and Protecting Minority Rights Essay2310 Words   |  10 Pagesrights of certain minority groups. These fathers included Thomas Jefferson who stated in his 1801 Inaugural Address for President of the United States, â€Å"All, too, will bear in mind this sacred principle, that though the will of the majority is in all cases to prevail, that will to be rightful must be reasonable; that the minority possess their equal rights, which equal law must protect, and to violate would be oppression.† Despite the possibility of defying majority rule resulting in some disastrousRead MoreA Comparative Study of the Influence of the Pinoy Rap Battle â€Å"Fliptop† and Balagtasan to High School Students6886 Words   |  28 Pagesgathered by self made specific questions of the researcher. CHAPTER II REVIEW OF RELATED LITERATURES AND STUDIES This chapter explains the related literature, related studies and definition of terms which both support the complete analysis of the study and helps the researcher to justify the thesis statement of this study. Related Literatures According to Marcelo Mcrey on April 16, 2011 from his article â€Å"Entertainment Featured Article: Lifestyle, Most Commented†. HeRead MoreHaagen Dazs Case Study13645 Words   |  55 Pages COMPANY PROFILE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........5 1. MISSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..6 2. SEGMENTATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....6 3. TARGET †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦.7 4. POSITIONING†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..†¦7 IV. SWOT ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......................8 1. STRENGTHS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 2. WEAKNESSES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 3. OPPORTUNITIES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦....13 4. THREATS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.16 V.MARKETING MIX†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreTeaching Notes Robert Grant - Strategy 4th Edition51665 Words   |  207 Pagesedition of Cases in Contemporary Strategy Analysis has been developed to accompany the fourth edition of the textbook Contemporary Strategy Analysis. A key feature of the Casebook is its close integration with the concepts and techniques outlined in the textbook. All the cases, except one, have been specially written to link with a speciï ¬ c chapter of the textbook. (In some instances, the cases apply principles and techniques from more than one chapter.) The main characteristics of the cases are: †¢ MostRead MoreCorrectional Administration Reviewer18383 Words   |  74 Pagesï  ± the First separate institution for women were established in Indiana and Massachusetts. DIVISIONS OF CRIMINOLGY: 1. Sociology of Law is an attempt at scientific analysis of the conditions under w/c criminal laws develop and w/c is seldom included in the book of criminology. 2. Criminal Etiology is an attempt of scientific analysis of the causes of crimes. 3. Penology is concerned with the control of crime. THE CONCEPT OF PENALTY Penalty in its general sense signifies pain; in the judicial sphereRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, IncRead MoreLibrary Management204752 Words   |  820 Pages. . . . . . . . . . . . . . . . 209 Types of Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210 The LIS Education and Human Resource Utilization Policy . . . . . . . . . . . . . . . . . . . . . 213 The Organizational Framework for Staffing . . . . . . . . . 216 Job Descriptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219 Job Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 220 Job Evaluation . . . . . . . . . . . . . . . . . . . . . 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Essay on Fascism as a Single Doctrine - 1075 Words

Fascism as a Single Doctrine As an ideology Fascism is a child of the twentieth century, which emerged out of a complex range of historical forces that were present in the period between the two world wars. Fascism was seen very much as a revolt against modernity, against the ideas and values of the Enlightenment and the political creeds that it spawned. It emerged most dramatically in Hitler’s Germany and Mussolini’s Italy, yet fascist elements can also been detected in Portugal under the dictatorship of Salazar, in Spain under Franco and in Argentina under Peron. Indeed it can be said that the Fascism that emerged under Hitler and Mussolini shared many similarities, prompting the two to join†¦show more content†¦Since human beings are born with radically different abilities and attributes, those with rare qualities rise, through struggle, above those capable only of following. Influenced by Nietzsche’s idea of the â€Å"Ubermensch†, the â€Å"over-man†, both Hitle r and Mussolini believed that a uniquely gifted individual would rise up and awaken the people to their destiny. His authority is therefore unlimited. In this way the phrase â€Å"Adolf Hitler is Germany, Germany is Adolf Hitler† was rigorously chanted at rallies, while the principle â€Å"Mussolini is always right’ became the core of Italian Fascist doctrine Fascism and Nazism also embraced an extreme version of expansionist nationalism. They did not preach respect for distinctive cultures or national traditions, but believed the superiority of one nation should be asserted over all others. In this way, Fascists and Nazis were committed to promoting, protecting and expanding the nation. Such militant nationalism was underpinned by a desire to return to a â€Å"Golden Age† of the past. Indeed, Nazis and Fascists emphasised the moral and cultural decadence of modern society, stressing the possibility of rejuvenation of the nation, like a phoenix rising from the ashes. Griffen refers to this as â€Å"palingenesis†. Both Hitler and Mussolini promoted the glories of the past reflected in the greatness of the RomanShow MoreRelatedEssay on Communism vs Fascism834 Words   |  4 Pagesand controls the economy and a single, often authoritarian party holds power, claiming to make progress toward a higher social order in which al l goods are equally shared by the people.† The definition of fascism is â€Å"A system of government marked by centralization of authority under a dictator, stringent socioeconomic controls, suppression of the opposition through terror and censorship, and typically a policy of belligerent nationalism and racism.† Communism and Fascism are both forms of TotalitarianismRead MoreBenito Mussolini And Fascism795 Words   |  4 PagesEmpire. While Fascism states have risen and fallen throughout the world, the original fascist program is that of Benito Mussolini and Fascist Italy. The Fascist Doctrine, which defines all aspects of the fascist life, is a document that explains fascism in all realms, the primary focus of this enquiry will be how the fascist program affected economic policy during the reign of Mussolini and his fascist regime. In order to understand the manner in which Mussolini’s fascist doctrine influenced ItalyRead More A Fascist America: How Close Are We? Essay2684 Words   |  11 PagesAgnew. Furthermore, we werent even close to fascism, as the downfall of Richard M. Nixon made all too clear to whatever incipient authoritarians were nurtured at the breast of the GOP. Back in those halcyon days, America was, in effect, practically immune from the fascist virus that had wreaked such havoc in Europe and Asia in previous decades: there was a kind of innocence, back then, that acted as a vaccine against this dreaded affliction. Fascism – the demonic offspring of war – was practicallyRead MoreGeorge Orwell Working Class Analysis1617 Words   |  7 Pagesformed the British Union of Fascists (BUF), he had hoped he would gain lots of support as he promoted anti-communism. George Orwell felt strongly about fascism, â€Å"it is simply between Socialism and Fascism, which at its very best is Socialism with the virtues left out†, and that it was the extreme of capitalism, but he disliked communism even more. Fascism and its party were protested against in the Battle of Cable Street in 1936. The East End London Jewish Community, and friends, felt they had to protectRead MoreThe Revolution Of The Great War2691 Words   |  11 PagesItali an government from a monarchy into a fascist state. The common definition of Fascism is an extreme right-wing movement focused around nationalism and a single authoritarian leader. The definition given to the public by Mussolini in his Doctrine of Fascism, however, was much more complicated. Like many successful politicians, Mussolini appropriated the terms he used in his doctrine to justify the definition of Fascism. While being anti-bourgeois and anti-capitalist, his extreme-right wing idealsRead MoreThe Concepts Of Hinduism And Buddhism1749 Words   |  7 Pagesappreciate caste society. In addition, Buddhism is focusing solely on the individual and his conscience. Hinduism is an amorphous religion. It has no single founder, does not constitute a single religion with specific dogma, and consists of many apprenticeships which have the same roots, but often include contradictory. Buddhism has a clear doctrine, though it is not a dogma. This movement is a system of philosophical knowledge. Generally, Hinduism is a national religion of Indians. Hinduism is unthinkableRead MoreEssay on Fascism1930 Words   |  8 Pages What is Fascism? Fascism is a 20th century form of nationalistic, militaristic, totalitarian dictatorship that seeks to create a feasible society through strict regimentation of national and individual lives. Total subordination to the service of the state and unquestioning loyalty to its leader would adjust conflicting interests. 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Placing a premium on intellectual rigor, Germany began a comprehensive review of World War I in search of lessons learned. They further studied the British manual â€Å"Mechanised and Armoured Formations† in attempt to understand how the enemy may employ this new technology. Without a single tank in theRead MoreThe Cold War : American Liberalism Vs. Soviet Communism1627 Words   |  7 Pageseach other were limited to their natural â€Å"contest of ideas† and â€Å"ideological conflict.† For example, â€Å"Americans saw the Soviet Union as totalitarian- just like Nazi Germany. And the Soviets, who saw Fascism as the logical outcome of capitalism, saw the United States as moving on the path toward fascism most recent trodden by Germany.† Each side feared the other was moving on the same path as Germany, when really neither was. As they both were willing to go to any length to prevent another world war

Argumentative Essay On Peer Pressure - 1532 Words

Peer Pressure: An Epidemic We all have been young adolescents before and experienced all the things junior high and high school has to offer. Being a teenager is something everyone has or will experience in our life times. Teenagers go through a crucial time in their lives where they really figure out who they are and how to make more adult decisions. Peer pressure has always been a regular part of teenage life. American Academy of Child and Adolescent Psychiatry states â€Å"Peers play a large role in the social and emotional development of children and adolescents. Their influence begins at an early age and increases through the teenage years. It is natural, healthy and important for children to have and rely on friends as they grow and†¦show more content†¦Statistics prove that 30% of teenagers have shoplifted at least once due to peer pressure. Over half of teenagers will experiment with alcohol. About 40% of teenagers have tried drugs, states Jeanie Lerche Davis author of Teenagers: Why Do They Rebel. The fact there is a new found freedom gives these adolescents opportunities to get pushed into doing the wrong thing. It begins with one person who is more rebellious than others to create the domino effect. When a child is a toddler, they are impressionable, they follow the lead of the adults in their lives. If they hear their parents say a curse word they will repeat it. Teenagers are impressionable in a very similar way and they’re stuck in the middle of learning who they are and who they want to be. If one friend shoplifts, they can easily get pressured into it, the same goes for alcohol and drugs. These things become cool, and when youre a teenager thats all that matters. In reality though doing these â€Å"cool† things are actually incredibly harmful, leading these teenagers down a wrong path. There are 3 different types of peer pressure, the first one is direct. Direct peer pressure is when other teenagers pressure an individual into making a choice. The second type is indirect peer pressure, which is when a teenager is exposed to something negative like smoking, but they arent directly told to participate. The last type is individual, which is when an individual feels theShow MoreRelatedArgumentative Essay On Peer Pressure1091 Words   |  5 Pages Peer pressure is always seen with negative outcomes and it’s seen everywhere. From little kids in preschool to teens in high school even adults. Although there is negative peer pressure, there can also be positive peer pressure. How can peer pressure be seen as positive you may ask? Peer pressure is a subtle thing, if you are surrounded with people who have a positive mind set, that are looking out for you, and want to see you do better than in these situations is where you’d see that positiveRead MoreI Am An Application Of My Multimodal English 1101 Class1411 Words   |  6 Pagescommunication in a variety of modes to be increasingly important. Furthermore, the cla ss constantly contributed to my personal writing and communication skills development throughout the creation of a web page, a group presentation, and an analysis essay. As an international student, the transition was rough because I had been detached from the English language for three years before coming to Georgia Tech. Nevertheless, the course gave me much needed exposure to a language that I will require forRead MoreEssay Smoking Tobacco Smoking811 Words   |  4 PagesITS BACKGROUND Introduction Cigarette smoking during childhood and adolescence produces significant health problems among young people, including cough and phlegm production, an increase in the num Premium 4049 Words 17 Pages Peer Pressure Research Paper A Research Paper Good Friends and Not†¦ In Partial Fulfillment of the Course Requirements in COMM101 Expository Writing DEDICATION The researcher would like to dedicate this research to her family who had inspired her andRead MoreThe Fashion Choices People Make Should Not Define Who They Are1288 Words   |  6 Pagesbecause it involves my major in fashion and also an issue for which I can relate. The study of fashion and sociology can relate in some ways, therefore, this would be an interesting argumentative research topic. 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In the article â€Å"Drug-Testing Reduces Students Drug Use, Study Says.† It is statistically proven that drug testing reduces students drug use. â€Å"Students involved in school random drug testing reported less substance use than their peers in high school, that didn’t have drug testing programs.† (Samuels). If students want to be involved in extracurricular activities, they will stop the drug abuse if a drug test was mandatory just to be able to do so. Extracurricular activities is aRead MoreWhat Do You Think About The Juvenile Death Penalty? Many1622 Words   |  7 PagesWhat do you think about the juvenile death penalty? Many sides are against this kind of thing. They believe that juveniles are not fully matured and give in too easily to peer pressure. Juveniles are smart enough to know wrong from right even if they are getting pressured to do something. This essay is pro for death penalty for juveniles, because they can make their own decisions in their life. 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The difficult part of the 4 essays was coming up with different topics while still staying in the same genre. But because there were so many varieties and articles about people changing their looks for their peers. Another difficult section of the W.O.W. project was the informative. This is because the informative is full of facts however, I was not sure on how to provide

Market analysis Of Mc Donalds free essay sample

Largest Food Chain: Mc Donalds is the largest food chain specifically in hamburgers all over the world. It is serving daily 69 million customers around the globe. 2. Geographical Presence: McD is present in almost 119 different countries with 33,500 restaurants and is the 6th most valuable brand over the globe. 3. Locally adapted food menu: As Mc D is present in so many countries having different and diversified cultures, where the eating habit and taste is very different in comparison to US market. Thus McD ability to adapt its menu is one of the major strength. Eg. Aloo tikki burger in India 4. Franchisee: McD enters into different market through the concept of franchising. In such markets almost 80% of chains are opened through independent franchisees. Through this strategy McD saves more time in perfecting its serving system and advertising campaigns. 5. Partneship: McD uses the raw material of famous brands only like Heinz Ketchup, and offers other brands such as Coca Cola. Through which it generates more revenue and stand in the market. 6. Advertising budget: Mc Donald is spending around 2$ billion in advertising campaigns, which create competitive edge over the competitors like subway. WEAKNESS 1. Junk Food: Burgers are known as junk food. As McD caters to children market where eating junk food leads to obesity. McD is known for its unhealthy menu, which included oily patties, coke, French fries that leads to obesity. 2. High Employee Turnover: McD gives lesser pay to its employees. As the Mc D job requires less skilled employees, because of which they higher less skilled staff and gives less salary which creates frustration among employee and they are force to leave the job. 3. Low Differentiation: McD is still counted in Fast food chain, where others companies have also jumped in like Jumbo king, Subway etc. McD is not able to differentiate itself from other fast food chains; it is focusing more on Lessing the price instead of adding some additional features. OPPORTUNITIES 1. Demand for Healthy Food: Now a day the customers are more conscious towards their health. In such scenarios Mc D should introduce new varieties=s in menu which has more nutritive value. 2. Home delivery: Most of the global fast food chains are entering into Home delivery strategy. In fact customers are more interested for Home delivery of their orders as its saves their time and petrol. But still McD has not full flegedly started the concept of home delivery 3. Remodeling: Mc D has redesigned its logo and restaurant in 2006 and has applied the changes in the restaurants, where they have 8-9% higher market share. Thus Mc D should remodel all its restaurants and practices as soon as possible. 4. Targeting new Customer Groups: Till date Mc D is catering to youngster crowd, it should include new menu cards, varieties, concepts so that it can attract other customer group too. THREATS: 1. Too many Competitors: In developed countries there are too many fast food retail chains.  Eg KFC, Jumbo King, Subway, Piza hut etc. 2. Changing Trends: Due to so many campaigns by government and NGO’s towards fight against obesity, customers are becoming more health conscious. 3. Local Fast food chains: the trend has changed; people like to eat outside home. They want more varieties but in their local taste. The local fast food chains are best options where the customers various demand can be fulfilled with their own local taste. 4. Currency Fluctuations: As the firm is operating in so many countries and the revenue generated from them has to be converted into dollars. When dollar is appreciating against other currencies, the firm profit is affected. INTERNAL ANALYSIS OF Mc DONALD Mc Donald is one of the leading global fast food chain retailers, having presence in 119 countries with local 30000 restaurants and daily serving around 55 million people. For any firm to operate globally should do proper analysis of its internal and external environment. The firm have proper marketing plan, with a starting point and proper analysis of the market. On the basis of it company’s objective, tactics, vision, mission are drawn in order to achieve organizational success and profitability. The external environment contains may factors which can be broadly classified into macro and micro environment. The macro environment consists of political, economical, social, technical, legal and environment factors. The micro environment includes factors like market structure, competitors, suppliers, distributors, public type. On the other hand internal environment company’s marketing mix and service mix. It also includes other factors such as sales, profit, and market share and customer loyalty. Main Product and the Markets: The main products of Mc Donald’s revolve around the varieties of hamburgers, French fries, salad and desserts. The taste and filling may vary as per the market type. After the global crisis McD has recovered surprisingly fast and still the growth rate is increasing. The key success factor in recovering the losses was not to convince people to spend money at Mc D and eat, they just said we have improved our breakfast menu with new frappe drinks at lower prices which attracted more customers generated revenues. 5P’s Of Mc Donald’s 1. Promotion: McD promotes itself with various tag lines like: â€Å"I’m Loving it’, which is a worldwide campaign. It uses all sources of advertisement like billboards, TV, internet etc. The price of McD products is lesser in comparison to other global food retailers. 3. Place: The restaurants follow the same interior all over the world, also provide music, Wi-Fi, and flat screen which keeps the customer involved and busy, so that he can eat more and order more. 4. Products: Mc D keeps on introducing new menus, as per the local market like aloo tikki burger for vegetarian market, rice burgers, salad for health conscious customers. 5. People: The Mc D employee are given proper training and induction program to better serve the customer and serve in time. How to be dressed and to serve with a smile. How to maintain the hygiene in the store and follow the dress code. EXTERNAL ANALYSIS OF Mc DONALD’S PESTLE ANALYSIS 1. POLITICAL FACTOR: The international operations of McD is under the influence of different governments. In different countries Mc D faces different political factors for eg in Europe and US the government demand that there should be nutritive value and medical value of meal offered as fast food to the nation. When Mc D entered Indian market, it was a major loss to Mc D because they served meat burger which was against the right and religious law. Actually meat burger in Mc D menu was an offensive step towards Indian religion. McD has also argue with the problems of employment practices, like in some country part time employment is not allowed. 2. ECONOMICAL FACTOR: As stated above the revenues generated from the other countries have to be converted into Dollars. In case of dollar appreciation, there will be a loss to the company. Also it prices products as per the spending capacity of its customers. 3. SOCIO-CULTURAL FACTORS: It has been noticed that company has given choice in lunch to US market. They strive to win customer loyalty. It promises to deliver high quality food. The company tries to identify the need of the market and accordingly bring changes in its menu for a particular country. 4. TECHNOLOGICAL FACTORS: Mc D restaurants use technical machines where the product is ready without human touch that too in front of the customer. The vending machine speed up the serving time. With such technical factor introduction in the restaurant they attract more customers and decrease their waiting time. 5. LEGAL FACTORS: Such factors talk about CSR.. Corporate social responsibility. McD has been sued several times for serving such food which increases obesity. For Eg in Muslim countries, their meat corresponds to Halal as per the law. Other legal concepts factors faced by MC D are tax obligation, employment practices. 6. ENVIRONMENTAL FACTORS: This means charges from harm to environment. In Hong Kong McD faced problem related to use of plastic glass which is not decomposable. FIVE FORCE MODEL For a business to compete effectively and intensively in the marketplace has to understand the dynamics of its industries and market. Michael E. Porter has given the Five Forces Framework. The five forces are interconnected directly to the company’s ability to serve its customer and to make a profit. If there is any change in any one of these forces, a company is required to re-assess it competitive strategies. The five forces are: 1. COMPETITIVE RIVALRY: If a company’s entry into the market is easy, then similarly the entry of its rivalry is likely too high. Mc Donalds enters into a particular country; simultaneously its rivalry for eg Burger King likely will be entering the same market. 2. In fast food Industry entry of new chains is easy as there is no legal barrier for them. For entering a new market Mc D has to face various challenges like economies of scale, distributor chain, advertising capital, so that it can enjoy a long life into the market, but entry into ne markets is not easy for big brands because they has to face price competition with the local brands. 3. SUPPLIER BARGAINING POWER: Mc Donald’s whole business rotates around the suppliers, because MC D restaurants use the same products from the same suppliers all over the globe. In case if Mc Donald loses any of its supplier than it has to change its whole menu. Thus suppliers of Mc Donald enjoy high bargaining power. 4. BUYER BARGAINING POWER: Buyers of the Mc Donald are the customer who orders through internet, telephone or in the restaurant. If the fast food chain is not able to satisfy their need they will shift to other food chain. In fast food industry wining customer loyalty is very difficult as the taste of the customer keeps on changing. 5. THREAT OS SUBSITUTES: In fast food industry there are so many firms whose costs is low, high with Mc D product or may be giving same quality product to the customers. Such factors lead to threats from the substitutes. CRITICAL SUCCESS FACTOR From the above research the critical success factor of Mc Donald are: 1. STANDARIZATION: Mac Donald maintains its quality by standardizing its production process and method. In different countries Mc Donald’s adjust their menu as per their local taste like spicy for Asian countries, veggie for Buddhist countries. Thus it achieves balance by maintaining standardization in its products with local taste. 2. ENVIRONMENT ORIENTED: Mac Donald is committed towards protecting the environment for its future generations and also business leaders are acting as a environment leaders. 3. ONE DOLLAR MENU: With such price strategy, the company lures the customer at lower prices. 4. WILLINGNESS TO INNOVATE: While entering into different countries, Mc D keep innovating with its menu as per local taste and also adding new varieties in the menu to serve the other customers too. Eg they introduce salads for health conscious generation. 5. FOLLOWING HEALTHY FOOD TRENDS: In response campaigns related to obesity from junk food, Mc D has introduced other food like coffee, ice-cream, salads, wraps etc. CONCLUSION At last we can conclude saying that Mc Donald one of the leading global fast food chain company owes 32000 local restaurants in 119 countries worldwide. It enjoys 75% of business through franchising so that it can spend more time increasing service speed, serve standardized products and marketing strategies. The vision of the company is to be the world’s best quick service restaurant along with provider of high quality, cleanliness and high quality food to the customer. McDonald thinks globally but acts locally. The strengths and weakness of the company are the internal factors and are crucial in strategic decision making and implementing these strategies. Although some of the weaknesses can be minimized but not all. There are lot of issues which the company is facing like advertising, use of animals for their product, employment, environment etc. Above we have also talked about the 5 force model for the company and key success factors.