Goal statement free essay sample

I strongly believe that academics should always support the dreams that I carry. And this is the main reason why I opted dodo MBA. I felt this very important as management is a field which we must be trained in its right manner and at the best place. Being at the right place, I believe I can get the best training and I can develop my skills. I believe it will help me explore the best in me. Post MBA I aspire to be an Marketing manager in an NC. I would like to work with top media firms like Fox News, BBC, CNN or MAT.Marketing and Human resource management plays an important role in both the success off firm And also its downfall. Being an aspirant of it, I had always tried to develop qualities which should foster it. Active listening . Co-ordination team ,motivation, trustworthy advisor are some qualities which I found in me which could go along with my ambition. We will write a custom essay sample on Goal statement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To work with media involves a lot of pressure from all sides of the society. Being an arts lover and from former experiences of theatre and short film industry I like to manage and coordinate orgasm at media firms. Apart from the academics and soft skills I learn, I believe values and ethics have a very important role to play in ones life. To earn good values, to think good and do good, I feel the surroundings where I study and where I live will teach me and help me. Management Is a field which we must be trained In Its right manner and at the best my skills. I believe It will help me explore the best In me. Post MBA I aspire to be an Marketing manager In an NC. I would Like to work with top media firms Like Fox important role In both the success off firm And also Its downfall.Being an aspirant of it, I had always tried to develop qualities which should foster It. Active listening . Co-ordination team ,motivation, trustworthy advisor are some qualities which I found In me which could go along with my ambition.

So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film Essay Example

So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film Essay Example So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film Essay So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film Essay This analytical folio is based on the health issue developing life skills, more to the point, perseverance. I chose the movie Seabiscuit to analyse as it is a movie based on perseverance, and this is portrayed by all the characters. I believe perseverance is an important part of everyday life, for everybody, in every task. If we didnt persevere, many tasks would remain uncompleted. The movie, based on the book by Laura Hillenbrand, is a true story, and was released in 2003. There were four producers for this particular movie, Kathleen Kennedy; Frank Marshall; Gary Ross and; Jane Sindell. Gary Ross was also the director. So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film. Seabiscuit is set in the early 90s during the Depression. In my opinion the central theme of this film is that there have been people from past times who have been brave and courageous enough to accept that their social standings are as underdogs, and have fought to overcome all odds to achieve their goals. The story of Seabiscuit is the tale of four unlikely heroes, Charles Howard (Jeff Bridges), is a wealthy salesman, who suffers both personal and financial losses during the depression. In the shape of his sons tragic death, his divorce and his business going under, he regains hope through a horse and his jockey. Tom Smith (Chris Cooper), is a disciplined, ageing trainer, Johnny Red Pollard (Tobey Maguire), is a quick tempered jockey with various disabilities against him. These include being blind in his right eye, searching for where he belongs as he was given up by his parents as a young child, and later in the movie, coping a shattered leg. The last but not least of these four is Seabiscuit, an undersized horse, who has been mistreated all his life, and also suffers a leg injury during the film. It is the depression and no one escapes the harshness of the times. It is during these bleak days that horse racing quickly gathers momentum, and it is under these circumstances that the four main characters stories entwine. Howard seeks a new business venture in horse racing and hires Pollard as his Jockey and Smith as his trainer. Smith happens along Seabiscuit, a broken horse and narrowly saves him from a bullet, then insists that Howard lets him train the ill tempered horse for racing. Seabiscuit soon becomes the underdog who could, and wins many races. But despite his popularity, Seabiscuit is seen as a cheap novelty by the elite of the East Coast Horse Racing, headed by Samuel Riddle, owner of the triple crown winner War Admiral. Howard gains public favour in order to force Riddle to put his money where his mouth is, and this rapidly grows into a media frenzy. Seabiscuit, the representative of the underdog hopes and dreams and War Admiral, the beneficiary of champion breeding and training, finally race in 1938 at a race course named Pimlico. Before this time, Pollard shatters his leg, and is unable to ride in this race; in fact he is told that he will never ride again. After the race, at Pimlico, Seabiscuit also injures his leg, and Howard is informed that he will never race again. Despite the odds stacked against them, Seabiscuit and Pollard refused to give up. Both Seabiscuit and Pollard slowly rehabilitate each other, and race together again, despite the protests that Howard and Smith voice. The last race in this movie is spectacular, and shows the greatest perseverance that could have been achieved by these characters. Just when it looked like Seabiscuit was beaten in the home stretch, he ducked in between the horses in front and came away with a victory. This film shows how these men and beast overcome incredible odds to achieve their goals. I think that if everybody showed the perseverance that the characters portray, life would be much simpler. They never let anything get them down, and I dare to say that more people than what you would have at any World Series or football grand final today would have attended, and possibly nobody left the track feeling disappointed, but instead full of hope. In our daily lives, we encounter many times when we persevere, even if we dont realise this. When things go wrong, we generally try to find a way to remedy the situation, this is perseverance. Going to work, school or an activity that we attend regularly, even if we dont enjoy it, this is commitment, which shows perseverance. Believing in your dreams, just as the characters in Seabiscuit did is perseverance. Perseverance is a commitment, a dedication to yourself and following through with your actions. Perseverance enables an individual to endeavour in spite of adversity. Perseverance is setting goals and sticking with them, making adjustments if needed, until completed. Just like in the movie, when Seabiscuit and Pollard were told they couldnt go on, they adjusted their goals and finished what they had set out to accomplish. Also the fact that Pollard and Seabiscuit were supporting each other is part of persevering as well. Without support or encouragement, I dont think persevering would be easy. Believing in ones self and your goals, achieving what you set out to do, having courage to achieve what you want to achieve and having encouragement along the way, all play a role in perseverance. The characters in this movie persevered through all kinds of problems by keeping focused on their goals. Everyday, whether it is getting out of bed for work, school or something else, completing tasks that you need to do / want to do, or even just cooking a meal. Having goals and completing the goals, as small as they may seem, is persevering. This movie shows characters persevering through all sorts of hard issues, but not all things we persevere at are hard. Every day, I get out of bed and have breakfast with my son, and then I will sit down with my son to watch a program with him. I then do some homework, maybe start some clothes washing or baking and then it is lunch time. Just in a few hours I have persevered four maybe five times without even knowing. Perseverance doesnt always need to be acknowledged, but if you look close enough at your own life you will probably see a fair amount of persevering. If you look in the mirror, the person you see staring back at you is probably a person who has persevered at some stage. On reflection of the issue of perseverance which is shown in this movie, I have gained the knowledge that in even the simplest task, anybody can persevere. I had never realised that just believing in ones self and your goals is perseverance. I took for granted the tasks which I completed everyday as just mundane tasks, but did not realise that by completing these tasks was persevering. I believe that this movie is based wholly on the health issue of perseverance, as all the characters portrayed persevered through the hard times. I would recommend this move to absolutely anybody as it made me realise, as I am sure others will find, that persevering is a part of everyday life. I believe that this movie was about the relationships people have with each other, and the situations we find ourselves in because of these relationships. I will take with me the knowledge that I am persevering everyday, whether or not I realise it, and that puts a smile on my face.

The benefits and challenges of globalization for both companies and Literature review

The benefits and challenges of globalization for both companies and national economies - Literature review Example Unlike in the past, today governments are promoting foreign competition and investment in the local economies. Globalization has had both positive and negative impact on businesses and national economies. While some companies and economies have hugely benefited from globalization, others have been on the receiving end. This paper is aimed at identifying the various benefits and challenges of globalization to both companies and national economies. Globalization has really made the world a small place and it is the businesses that have benefitted the most out of this. Globalization has opened new markets and opportunities for the companies. Globalization has increased the opportunity for revenue generation as companies can now establish business opportunities in foreign markets through subsidiaries and partnerships. They can even export goods and products to new markets outside of their domestic market increasing generation of revenue by manifold. Companies have access to resources that were earlier not accessible. Raw materials, skills, man power are now easily and cheaply accessible to companies from different counties. The resources which were either not present or expensive in the parent country can be now be accessed in other countries anywhere in the world. Cheap labor available in South Asian countries as a result of globalization is an example of this which many big companies in the developed countries in the west have effectively. China has transformed into a manufacturing hub for companies around the world due to cheap labor and friendly trade policies. Companies have markets across boundaries for their products and services. Access to new markets has opened greater opportunity for growth and expansion. Globalization has allowed companies to reach a wider audience and develop a larger customer base. Companies are no more handicapped by competing in a matured market. They can always find new markets and

Describe the components of a case brief Assignment

Describe the components of a case brief - Assignment Example The legal defense or claim section ensures that all relevant facts are included; the facts relating to an event are normally organized in chronological order and organized separately as they are deemed to be relevant to every issue (Okrent, 2009). After the facts have been presented, the procedural history of the case is included. This is the history of the case from the time a lawsuit was filed until it came before the court (Jmls, nd). For example, lower courts’ decisions and the reasons for those decisions are presented in this section. Yet again, the decisions of any intermediate courts as well as the basis of those decisions and the parties that appealed are included. In many cases, the procedural history is then followed by the issue. The issue is a legal question the court seeks to resolve; the question should be answered in ‘yes’ or ‘no’ format. The rule that governs the dispute and the material facts are also included in the issue (Jmls, nd). It is recommended that the parties be identified generally by their relation to the legal claim. The holding or the answer to the issue is then presented in a nest section. It is however noted that the holding does not present the rule of the law. After the holding, the reasoning is always presented according to (Jmls, nd). This is where the court’s explanations and support a decision are included. It also includes the rule of law that the court applied and the rules the court rejected to reach its decision. The reasoning is sometimes referred to as the ‘heart’ of the case brief. In reasoning, the court’s decision policy is included. Notions of judicial economic efficiency, fairness, and justice are given priority over implicit policies that may also underlie the court’s decision. Finally the court’s disposition of the case is presented clearly somewhere at the end of the case

The Economic Value of Sports on National Development Research Paper - 2

The Economic Value of Sports on National Development - Research Paper Example The mega sporting events are said to be good stimulators of economic growth and development. Sydney and Atlanta Olympics were highly associated with the macro economic development plans of Australia and United States of America respectively and left positive impact on the business environment. Again the business groups that associate with such mega sporting event also gets benefitted through their promotional activities in terms of increased future business potential. Considering the Sydney Olympic Games, the Business Club Australia provided networking opportunities as well as attracted around 16,000 visitors by linking to the Common wealth’s Trade Visitors Program. The sporting events also provide huge economic benefits to the host country through increased tourism. To manage greater number of tourists the infrastructure of a country must be renewed and revitalized. This leads to fresh investment in sectors like transportation, construction etc. This eventually creates higher employment opportunities. In 1999, the Sports Travel Magazine estimated that sports related travel and the tourism market possessed an approximate value of US $ 118.3 billion (Jordan et al, 2011, p. 29). The NBA in the United States of America has also led to the enhancement in the economic forefront with its tremendous popularity and the market has reached out and has spread its influence to Asia as well as in Africa (Abrams, 2010). The economic value of sports can be understood through the fact that economic performance of areas with stadium is better than those without it. Moreover if a popular team is hailed from an area it often reflects through the areas better economic performance; this might be due to more exposure that the concerned area gets through that team in all most all the spheres. However, among the works of some eminent scholars like that of Baade (1994), no such significant

To Be Is To Be Perceived

To Be Is To Be Perceived To be is to be perceived, esse est percipi. This empirical statement was made by the 17th century Irish philosopher Bishop Berkley. He was a foundationalist that aimed to restore the role of religion in philosophy and consequently eradicate scepticism. He was the first philosopher to coherently refute the Cartesian revolution. One generally assumes that empiricism and modern science go hand in hand. That anyone who aims to study the ways of our material world would empirically be studying it, and would thus be an empiricist. However, as we later will discuss, appearances are sometimes not as they seem. In order to critically assess Berkleys statement and his notion that reality is an infinite mind, we must first cover the influential material put forward by Locke and Descartes. These two philosophers from an epistemological point of view were in disagreement, however, from a metaphysical point of view both believed that matter furnished our world. Their only metaphysical difference was how each of them got to their metaphysics. They had opposed epistemological views due to their different opinions regarding the ways in which humans acquire knowledge. Locke was an empiricist, the view that the source and test of contingent knowledge is experience (pg 486 yellow book) Descartes on the other hand was a rationalist, believing that the chief route to knowledge is intellectual rather than sensory. (pg 486 yellow book) In a hypothetical conversation between Locke and Descartes, Descartes would for example ask Locke how he believes to have acquired the notion of infinity. The term Infinity being an idea that cant be experienced would thus leave Locke response less. However, Locke would probably claim that he could empirically sense that numbers for instance will exponentially continue forever, and forever presumes the idea of infinity. When analysing both their epistemological doctrines, it is inevitable that these fall into the area of metaphysics as well. One cannot discuss the ways of acquiring knowledge without mentioning the mind/body problem. This being the main focus of the rest of this essay. Lockes philosophy had a big impact on the world and to a certain extent on Berkleys philosophy, simply because his doctrines transcend empirical methodology. He attempts to prove in his Essay Concerning Human Understanding the relationship between knowledge and ideas. Ideas to Locke came about through sensation and reflection, thus there being no such thing as innate ideas. Sensation and reflection take into account various categories of material intuition for example: extension, solidity and duration. Resulting in simple ideas, which our mind later combines with two or many other simple ideas, creating as Locke calls it: complex ideas. He then makes the important distinction that later is re-interpreted by Berkley and opens the door to his theory of idealism. Locke points out that properties that make up an object are divided into primary and secondary qualities. Primary qualities belong not only to observable substances, but also to the minute corpuscles which make them up. Seconda ry qualities such as colour and taste belong to the substance but not to its corpuscles (Woolhouse, 1998, p.870) This reference of corpuscles in Lockes philosophy is remarkable, simply because of the prematurity of Newtonian physics at the time. Primary qualities are therefore the properties that Newtonian physicists analysed in objects. Whilst secondary qualities are for example those of colour, because its unreliability ceases to be a fixed quality of the actual object being perceived. When the lights go out the object ceases to have a colour. All of this experience then amounts to knowledge through intuition, logical entailment and sensation. However, the knowledge that one empirically deduces from experience, Locke claimed that due to our sensory limitations there are complex objects in the world whose essence will remain unperceivable. It is probable that they exist however empirically impossible to prove. He takes this concept of an objects unperceivable essence from Aristotles concept of substance. Berkley picks up on this notion and cunningly points out that declaring the existence of the unperceivable, strictly conflicts empirical rules. We now move the focus of the essay to Berkley and how from Lockes doctrines he develops his own. What Berkley counters in Lockes theory is: to what extent do objects or matter in general have the ability to cause these proclaimed ideas; and if these objects actually have independent qualities that can excite our perception of them. How can it be known, that the things that are perceived, are conformable to those that are not perceived, or exist without the mind? (A. C. Graylingà ¢Ã¢â€š ¬Ã‚ ¦p.509) Berkley uses Lockes and Descartes theories and rules concerning dualism and is able to demonstrate its flaws. For dualism to function it has to abide to three rules: 1. Material events have to cause neural brain events. 2. In order to have knowledge, ideas in the mind have to be represented by these material events that caused them. 3. Ideas in the mind consequently have to cause neural changes. Berkleys idealism is an outcome of proving that these three dualistic rules are in fact incoherent. It is bizarre, Berkley claimed, how there is a relationship between immaterial ideas that do not abide to physical laws and material objects in space. How can my immaterial idea of a beer take after its material conception of a beer. I cannot drink my idea of a beer. There is a flaw in dualism that isnt able to account for the transition between space and non-space. We are unable to think of any mind-independent properties; all properties that we are aware of exist in our minds. Therefore, since the only thing we can, with certainty, claim that we experience is our perceptions. It is thus irresponsible to claim that there is anything else but our own perceptions. Thus there are no primary qualities of objects/matter, everything is secondary, and everything is in the mind. Berkley has therefore destroyed Lockes distinction between primary and secondary qualities and due to his failed definition of primary qualities, Locke was judged as a contradicting empiricist. Now that dualism has been scratched out, either Berkley adopts a purely material view of the world or a purely immaterial one. Descartes proved, and Berkley agrees, that there has to be a mind I think therefore I am(R. Descartes, 1644, part 1, article 7) Berkleys dogmatic idealism was thus born. What we experience is in fact experience itself and in order to exist one has to be perceived. Having no matter means that in order for something or someone to exist, there has to be a mind to conceive of its existence. It is at this point that Berkleys doctrine becomes a theological one. He attempted to disprove matter because he viewed it as an atheistic doctrine. If matter exists, it is to say that it has a nature of its own, independent of God. His doctrine entails that we communicate with God through our experiences and that experience is Gods language and science and mathematics its grammar. God is the infinite mind that coordinates all of our finite minds. From a macro point of view and as far as research indicates: Berkleys immaterialism is a doctrine that was constructed on top of the building blocks that Descartes created. If we reject the Cartesian super-premise on which his project is groundedà ¢Ã¢â€š ¬Ã‚ ¦his views are not so resilient (A. C. Grayling, p. 516) Berkleys foundationalism was to disprove matter in order to remove scepticism and atheism, thus glorifying theology. The loophole in dualism and Descartes super-premise allowed him (in a very intellectual manner) to succeed in his aimed philosophical foundation. However, what if there is no such thing as an immaterial mind? The two main jointly agreed facts that the three philosophers agree on were: we posses an immaterial mind, independent of space; and that God is responsible for this immaterial mind. What if the super-premise to whom three philosophers dedicated their entire lifes work is false? If we reject the idea of an immaterial mind and substitute it with the idea of a mechanical intelligent body, the simple notion of matter is reborn. Lockes epistemology is once again viewed as valid, however not from the perspective of the mind but from the perspective of a material complex brain. Materialism does not rule out the existence of a God, it doesnt have to be viewed as atheistic. It however makes us finite beings whose laws of reality are Newtonian. For Descartes an infinite substance requires nothing but itself in order to exist. This brings us to my favourite and final philosopher: Spinoza. Spinoza like Descartes was a rationalist. However, unlike Descartes, he combined God with metaphysics and was able to supply a material solution to the mind/body problem. He claimed that Whatsoever is, is God, and without God nothing can be, or be conceived.(Ethics pt.1, prop15) In other words if God is infinite, there isnt anything that isnt God. For Spinoza a dependent substance cant exist, there is only one substance that can in fact be independent and that is the whole. God and Nature therefore are the same substance, and this substance is both material and spiritual. His theory on the surface might seem too poetic and similar to eastern philosophies; it however is a plausible and analytical metaphysical doctrine. He believed that mental and physical effects didnt cause each other, they happened in parallel; and God linked these paralle l chains of events. To conclude,

Statesman VS Politician Essay -- essays research papers

When talking about a person who is trying to run for election in our country, two terms get thrown around loosely, a politician and a statesman. However, there is a difference between the two. A Politician is a leader engaged in civil administration whose main objective is to get elected. Human affairs are not that important to him, he just wants the title. A Statesman however takes interest in human affairs and works for the common good to help people. (http://www.dictionary.com)   Ã‚  Ã‚  Ã‚  Ã‚  George Washington can be defined as a Statesman. Washington always kept the common good for people in mind. When it was time to choose the first president of the United States of America, George Washington was unanimously voted. George Washington wanted to make sure that the citizens of the United States were all recognized so he traveled the country meeting them, assuring them he was there for the good of the people. (George Washington, American Political Leaders)   Ã‚  Ã‚  Ã‚  Ã‚  Aaron Burr, unlike George Washington, is classified as a Politician. Aaron Burr is known for killing Alexander Hamilton in a duel, but it is his ruthless personality that has him most remembered. Burr was most concerned in the title he wanted to win, rather than the good of the people. He took a dislike to Alexander Hamilton after meeting him in the Revolution and they soon became rival Politicians in New York. Burr had a seat in the Senate, but was defeated in reelection. Burr ...

Global Business Essay

Today 6e by Charles W. L. Hill Chapter 1 Globalization Introduction In the world economy today, we see †¢ fewer self-contained national economies with high barriers to cross-border trade and investment †¢ a more integrated global economic system with lower barriers to trade and investment †¢ about $4 trillion in foreign exchange transactions taking place everyday †¢ (in 2012) over $18. 2 trillion of goods and some $3. 5 trillion of services being sold across national borders †¢ the establishment of international institutions ttp://www. ge. com/ http://www. ikea. com/ Chapter 1: Globalization Effects of globalization can be seen everywhere: †¢ the cars people drive †¢ the food people eat †¢ the jobs where people work †¢ the clothes people wear †¢ Chapter 1: Globalization WHAT IS GLOBALIZATION? †¢ Globalization refers to the shift towards a more integrated and interdependent world economy. Two key facets: †¢ the globalization of markets †¢ the globalization of production Chapter 1: Globalization The Globalization of Markets /14/2013 1 7 8 9 Globalization of markets: the fact that in many industries historically distinct and separate national markets are merging into one huge global marketplace in which the tastes and preferences of consumers in different nations are beginning to converge upon some global norm. Examples: – Smart Phones (iPhone, Android, etc. ) + Apps – Coca-Cola/ Starbucks- McDonald’s hamburgers – Apple iPad/ Samsung Tablet- IKEA furniture Chapter 1: Globalization The Globalization of Production Globalization of production: the tendency among many firms to source goods and services from different locations around the globe to take advantage of national differences in the cost and quality of factors of production (such as land, labor, capital, and energy), thereby allowing them to compete more effectively against their rivals. Examples:http://www. vizio. com/ BoeingLenovoVizio (B787: 65% outsourced) (design: US; case, keyboard, HD: Thailand; http://www. oeing. com/newairplane/display, memory: S. Korea; Wi-Fi: Malaysia; ass’y: Mex. ) http://www. lenovo. com/planetwide/select/selector. html Chapter 1: Globalization THE EMERGENCE OF GLOBAL INSTITUTIONS Global institutions: †¢ help manage, regulate, and police the global market place †¢ promote the establishment of multinational treaties to govern the global business system General Agreement on Tariffs and Trade (GATT) after WWII Chapter 1: Globalization 2/14/2013 2

Jacksonian Democrat DBQ essays

Jacksonian Democrat DBQ essays During the early period of independent America, many of the founding fathers and early leaders tended to be elite, aristocratic and well educated, a curse that the common man had fought hard to get away from in their revolution from Great Britain. The common man wanted to have a voice and be heard. The presidential election of 1824 had angered the people of America as the general consensus was ignored and the aristocratic House of Representatives decided the election. The peoples nominee, Andrew Jackson, had been a great general in the War of 1812; he was intelligent even without a college degree and was born in the heart of America off of the eastern seaboard. Andrew Jackson was the image of the common man. Jackson and his followers, the Jacksonian-Democrats, looked on themselves as the protectors of the constitution and strived to protect the nation as a whole. Jacksonian-Democrats defended political democracy, which brought forth individual freedoms and assisted economic opportuni ty, but their claims as the guardians of the constitution were false, as they were rather protectors of the common man. Jacksonian-Democrats didnt let the constitution get in the way of their goals, especially pertaining to economic equality. When President Jackson vetoed the Bank of the United States recharter, many spoke out against his decision, including political opponent Daniel Webster (Document C). [This message] extends the grasp of executive Heringer 2 pretension over every power of the government.... Webster believed that Jacksons veto over stepped the boundaries of the executive office, abused the constitution, and it was a scam,...to inflame the poor against the rich.... Webster was partially right. The Bank of the United States was a safe place for the government to store mon ...

Seven Things You Need to Know About the Ocean

Seven Things You Need to Know About the Ocean Its a fact that you may have heard before, but it bears repeating: scientists have mapped more terrain on the surface of the Moon, Mars, and Venus than they have of Earths ocean floor. There is a reason for this, however, beyond apathy towards oceanography. It is actually more difficult to map the surface of the ocean floor, which requires measuring gravity anomalies and using sonar at close ranges, than the surface of a nearby moon or planet, which can be done by radar from a satellite. The entire ocean is mapped, its just at a much lower resolution (5km) than the Moon (7m), Mars (20m) or Venus (100m). Needless to say, Earths ocean is vastly unexplored. This makes it hard for scientists and, in turn, the average citizen to fully understand this powerful and important resource.  People need to understand their impact on the ocean and the oceans impact on them- citizens need ocean literacy.   In October 2005, a group of national organizations  published a list of the 7 major principles and 44 fundamental concepts of Ocean Science Literacy. The goal of Ocean Literacy is threefold: to understand the science of the ocean, to communicate about the ocean in a meaningful way and to make informed and responsible decisions about ocean policy. Here are those seven Essential Principles.   1. The Earth Has One Big Ocean With Many Features Earth has seven continents, but one ocean. The sea is not a simple thing: it hides mountain ranges with more volcanoes than all those on land, and it is stirred by a system of currents and complex tides. In plate tectonics, the oceanic plates of the lithosphere mix the cold crust with the hot mantle over millions of years. The oceans water is integral with the freshwater we use, connected to it through the worlds water cycle. Yet as large as it is, the ocean is finite and its resources have limits. 2. The Ocean and Life in the Ocean Shape the Features of Earth Over geologic time, the sea dominates the land. Most of the rocks exposed on land were laid down underwater when sea level was higher than today. Limestone and chert are biological products, created from the bodies of microscopic sea life. And the sea shapes the coast, not just in hurricanes but in the persistent work of erosion and deposition by waves and tides. 3. The Ocean Is a Major Influence on Weather and Climate Indeed, the ocean dominates the worlds climate, driving three global cycles: water, carbon and energy. Rain comes from evaporated seawater, transferring not just water but the solar energy that took it from the sea. Sea plants produce most of the worlds oxygen; seawater takes up half the carbon dioxide put into the air. And the currents of the sea carry warmth from the tropics toward the poles- as the currents shift, the climate shifts as well. 4. The Ocean Makes the Earth Habitable Life in the ocean gave the atmosphere all of its oxygen, starting in the Proterozoic Eon billions of years ago. Life itself arose in the ocean. Geochemically speaking, the ocean has allowed Earth to keep its precious supply of hydrogen locked up in the form of water, not lost to outer space as it otherwise would be. 5. The Ocean Supports a Great Diversity of Life and Ecosystems The living space in the ocean is vastly greater than the habitats of the land. Likewise, there are more major groups of living things in the sea than on land. Ocean life includes floaters, swimmers and burrowers, and some deep ecosystems depend on chemical energy without any input from the sun. Yet much of the ocean is a desert while estuaries and reefs- both delicate environments- support the worlds greatest abundances of life. And the coastlines boast a tremendous variety of life zones based on the tides, wave energies and water depths. 6. The Ocean and Humans Are Inextricably Interconnected The ocean presents us with both resources and hazards. From it we extract foods, medicines and minerals; commerce relies on sea routes. Most of the population lives near it, and it is a major recreational attraction. Conversely ocean storms, tsunamis and sea-level change all threaten coastal lives. But in turn, humans affect the ocean in how we exploit, modify, pollute and regulate our activities in it. These are matters that concern all governments and all citizens. 7. The Ocean Is Largely Unexplored Depending on resolution, only .05% to 15% of our ocean has been explored in detail. Since the ocean is approximately 70% of the entire Earths surface, this means that 62.65-69.965% of our Earth is unexplored. As our reliance on the ocean continues to grow, marine science will be even more important in maintaining the oceans health and value, not just in satisfying our curiosity. Exploring the ocean takes many different talents- biologists, chemists, technicians, programmers, physicists, engineers and geologists. It takes new kinds of instruments and programs. It also takes new ideas- maybe yours, or your childrens. Edited by Brooks Mitchell

Explain what you understand by the ideas of an 'indigenous people', Essay

Explain what you understand by the ideas of an 'indigenous people', first people, or an 'indigene'. What do you consider to be the advantages and disadvantages of these terms - Essay Example Governments have noted the importance of these territories and have even sought to protect them in their natural setting rather than move them to different areas where they may lose what they have sought to protect over the decades (Merlan 105). Others have already been assimilated into the western culture or the American way of life and have lost their identity as members of their original community. As such, they seek to spread the spirit of cosmopolitanism everywhere. This may be seen in the way the Europeans assimilated African societies and later the Africans chose to adopt almost everything that is western (Baaz and Palmberg 29). Others have imitated the western culture to some extent but retained their traditions when it comes to certain rituals that favor traditional points of view. The current globalization has made it difficult for many cultures to maintain their traditions and this has strained many relations. Those who live in rural areas are seen to be the greatest adherents of traditions and customs in many societies. However, the migration that has led many to leave the rural areas to the urban areas in search of greener pastures has come with its constraints (Howard 80). Many have abandoned their cultures and even forgotten about their traditional roots. They have been assimilated into other cultures that have come as a result of the different people that inhabit many of these urban centers. The media has also played a considerable role in eroding many beliefs that people held years ago in the name of civilization (Merlan 105). However, there are others who are termed as the indigenous people. These are groups of people who are said to have stuck to their traditional roots and continue to practice their cultures based on their historical ties that are said to have existed before colonization. These people maintain their cultures despite the big divide between theirs and the mainstream culture as well as political systems (WGIP 2). They have

AN INQUIRY INTO THE EFFICIENCY OF CELEBRITY ENDORSEMENT AS A MARKETING Dissertation

AN INQUIRY INTO THE EFFICIENCY OF CELEBRITY ENDORSEMENT AS A MARKETING COMMUNICATIONS STRATEGY IN MORDERN SOCIETY - Dissertation Example Furthermore, factors such as the gender and age of the focus group were also taken into consideration as it greatly affects the findings of the study. On the basis of this study, it was observed that findings regarding the effect of celebrity endorsements as a marketing communications strategy could be divided into three key areas, namely – the perception of consumers with regard to a particular celebrity and his /her association with a brand / product or service; key factors which must be taken into consideration while choosing a celebrity for endorsing a particular brand or product; and finally develop a strategic model for Data Analysis: In order to measure the attitudes and perception of consumers towards a product celebrity endorsements various variables will be studied such as - their views on the advertisement; perception of the brand based on that advertisement; and the influence on their purchase decision. The differences in their perceptions with regard to the celebr ity endorsements will be measured on the basis of their attitudes towards single celebrity ads (i.e. a product endorsed by one celebrity) and multiple celebrity ads (i.e. same product endorsed by multiple celebrities). The data will be then analyzed on the basis of percentage of respondents in accordance with these variables such as gender, age, educational background etc. On the basis of the literature review, and the observations likely to be made on the basis of the personal interviews, it could be stated that the success or failure of any celebrity endorsement is a result of several attributes, which will be presented in the questionnaire. This includes - match between the product and the celebrity endorsing it; the choice of celebrity and the target audience; the popularity of the celebrity; the credibility or image of that celebrity in the industry; the values they endorse; their physical appearances; their appeal i.e. locally as well as globally; the likelihood of the risk of them (celebrities) getting involved in a conflict or a controversy; and the number of brands endorsed by the said celebrity. These attributes play a key role in influencing the consumer’s purchase decision and hence must be taken into consideration by the marketers / organizations prior to associating themselves with a celebrity. This information will be presented in the form of graphs, for better clarification the same is depicted in the figure below: Figure 1: Factors taken into consideration while selecting a celebrity for endorsing a given brand / product: The rating will be shown on the x axis while the attributes will be shown on the Y axis. The numbers 1 to 9 indicate the attributes mentioned above, which are taken into consideration by marketers while endorsing a product. The findings in this chart will be based on the observations made as well as on the findings observed in literature review section. In recent times, the global business has become highly complicated and hence the choice of a right celebrity for the product is extremely crucial for the organizations. Their decision strategy may