USS North Carolina (BB-55) in World War II

USS North Carolina (BB-55) was the lead ship of the North Carolina-class of battleships. The first new design constructed by the US Navy since the early 1920s, the North Carolina-class incorporated a variety of new technologies and design approaches.   Entering service in 1941, North Carolina saw extensive service in the Pacific during World War II and took part in nearly all of the major Allied campaigns. This saw it earn 15 battles stars, the most won by any American battleship. Retired in 1947, North Carolina was taken to Wilmington, NC in 1961 and opened as a museum ship the following year.   Treaty Limitations The story of the North Carolina-class begins with the Washington Naval Treaty (1922) and London Navy Treaty (1930) which limited warship size and total tonnage. As a result of the treaties, the US Navy did not built any new battleships for the most the 1920s and 1930s. In 1935, the General Board of the US Navy began preparations for the design of a new class of modern battleships. Operating under the constraints imposed by the Second London Naval Treaty (1936), which limited total displacement to 35,000 tons and the caliber of guns to 14, designers worked through a multitude of designs to create a new class that combined an effective mix of firepower, speed, and protection. Design and Construction After extensive debate, the General Board recommended design XVI-C which called for a battleship capable of 30 knots and mounting nine 14 guns. This recommendation was overruled by Secretary of the Navy Claude A. Swanson who favored the XVI design which mounted twelve 14 guns but had a maximum speed of 27 knots. The final design of what became the North Carolina-class emerged in 1937 after Japans refusal to agree to the 14 restriction imposed the treaty. This allowed the other signatories to implement the treatys escalator clause which permitted an increase to 16 guns and a maximum displacement of 45,000 tons. As a result, USS North Carolina and its sister, USS Washington, were redesigned with a main battery of nine 16 guns. Supporting this battery were twenty 5 dual purpose guns as well as an initial installation of sixteen 1.1 anti-aircraft guns. In addition, the ships received the new RCA CXAM-1 radar. Designated BB-55, North Carolina was laid down at the New York Naval Shipyard on October 27, 1937. Work progressed on the hull and the battleship slid down the ways on June 3, 1940 with Isabel Hoey, daughter of the Governor of North Carolina, serving as sponsor. USS North Carolina (BB-55) - Overview Nation: United StatesType: BattleshipShipyard: New York Naval ShipyardLaid Down: October 27, 1937Launched: June 13, 1940Commissioned: April 9, 1941Fate: Museum ship at Wilmington, NC Specifications: Displacement: 34,005 tonsLength: 728.8 ft.Beam: 108.3 ft.Draft: 33 ft.Propulsion: 121,000 hp, 4 x General Electric steam turbines, 4 x propellersSpeed: 26 knotsRange: 20,080 miles at 15 knotsComplement: 2,339 men Armament Guns 9 Ãâ€" 16 in.(410 mm)/45 cal. Mark 6 guns (3 x triple turrets)20 Ãâ€" 5 in (130 mm)/38 cal. dual-purpose guns60 x quad 40mm antiaircraft guns46 x single 20mm cannon Aircraft 3 x aircraft Early Service Work on North Carolina ended in early 1941 and the new battleship was commissioned on April 9, 1941 with Captain Olaf M. Hustvedt in command. As the US Navys first new battleship in nearly twenty years, North Carolina quickly became a center of attention and earned the enduring nickname Showboat. Through the summer of 1941, the ship conducted shakedown and training exercises in the Atlantic. With the Japanese attack on Pearl Harbor and the US entry into World War II, North Carolina prepared to sail for the Pacific. The US Navy soon delayed this movement as there was concern that the German battleship Tirpitz might emerge to attack Allied convoys. Finally released to the US Pacific Fleet, North Carolina passed through the Panama Canal in early June, just days after the Allied triumph at Midway. Arriving at Pearl Harbor after stops at San Pedro and San Francisco, the battleship began preparations for combat in the South Pacific. South Pacific Departing Pearl Harbor on July 15 as part of a task force centered on the carrier USS Enterprise (CV-6) North Carolina steamed for the Solomon Islands. There it supported the landing of US Marines on Guadalcanal on August 7. Later in the month, North Carolina provided anti-aircraft support for the American carriers during the Battle of the Eastern Solomons. As Enterprise sustained significant damage in the fighting, the battleship began serving as an escort for USS Saratoga (CV-3) and then USS Wasp (CV-7) and USS Hornet (CV-8). On September 15, the Japanese submarine I-19 attacked the task force. Firing a spread of torpedoes, it sunk Wasp and the destroyer USS OBrien as well as damaged North Carolinas bow. Though the torpedo opened a large hole on the ships port side, the ships damage control parties quickly dealt with the situation and averted a crisis. Arriving at New Caledonia, North Carolina received temporary repairs before departing for Pearl Harbor. There, the battleship entered drydock to fix the hull and its anti-aircraft armament was enhanced. Tarawa Returning to service after a month in the yard, North Carolina spent much of 1943 screening American carriers in the vicinity of the Solomons. This period also saw the ship receive new radar and fire control equipment. On November 10, North Carolina sailed from Pearl Harbor with Enterprise as part of the Northern Covering Force for operations in the Gilbert Islands. In this role, the battleship provided support for Allied forces during the Battle of Tarawa. After bombarding Nauru in early December, North Carolina screened USS Bunker Hill (CV-17)when its aircraft attacked New Ireland. In January 1944, the battleship joined Rear Admiral Marc Mitschers Task Force 58. Island Hopping Covering Mitschers carriers, North Carolina also provided fire support for troops during the Battle of Kwajalein in late January. The following month, it protected the carriers as they mounted raids against Truk and the Marianas. North Carolina continued in this capacity for much of the spring until returning to Pearl Harbor for repairs on its rudder. Emerging in May, it rendezvoused with American forces at Majuro before sailing for the Marianas as part of Enterprises task force. Taking part in the Battle of Saipan in mid-June, North Carolina struck a variety of targets ashore. Upon learning that the Japanese fleet was approaching, the battleship departed the islands and protected American carriers during the Battle of the Philippine Sea on June 19-20. Remaining in the area until the end of the month, North Carolina then departed for the Puget Sound Navy Yard for a major overhaul. Finished in late October, North Carolina rejoined Admiral William Bull Halseys Task Force 38 at Ulithi on November 7. Final Battles Shortly thereafter, it endured a severe period at sea as TF38 sailed through Typhoon Cobra. Surviving the storm, North Carolina supported operations against Japanese targets in the Philippines as well as screened raids against Formosa, Indochina, and the Ryukyus. After escorting carriers on a raid on Honshu in February 1945, North Carolina turned south to provided fire support for Allied forces during the Battle of Iwo Jima. Shifting west in April, the ship fulfilled a similar role during the Battle of Okinawa. In addition to striking targets ashore, North Carolinas anti-aircraft guns aided in dealing with the Japanese kamikaze threat. Later Service Retirement After a brief overhaul at Pearl Harbor in late spring, North Carolina returned to Japanese waters where it protected carriers conducting airstrikes inland as well as bombarded industrial targets along the coast. With the surrender of Japan on August 15, the battleship sent part of its crew and Marine Detachment ashore for preliminary occupation duty. Anchoring in Tokyo Bay on September 5, it embarked these men before departing for Boston. Passing through the Panama Canal on October 8, it reached its destination nine days later. With the end of the war, North Carolina underwent a refit at New York and began peacetime operations in the Atlantic. In the summer of 1946, it hosted the US Naval Academys summer training cruise in the Caribbean. Decommissioned on June 27, 1947, North Carolina remained on the Navy List until June 1, 1960. The following year, the US Navy transferred the battleship to the State of North Carolina for a price of $330,000. These funds were largely raised by the states school children and the ship was towed to Wilmington, NC. Work soon began to convert the ship into a museum and North Carolina was dedicated as a memorial to the states World War II veteran in April 1962.

Equality Is Not Ideal In Harrison Bergeron, By Kurt Vonnegut

Equality Is Not Ideal Kurt Vonnegut’s brilliant story, â€Å"Harrison Bergeron,† takes place in the year 2081. Thanks to the 211th, 212th, and 213th amendments â€Å"Nobody was better looking than anybody else. Nobody was stronger or quicker than anybody else†(Vonnegut 1). Everyone seems to have equal looks and abilities but to make this happen; they have to limit people so they can be equal to other people. People with natural beauty, gifted intelligence, or high strength have to use handicaps so they can be average like anyone else. They give people mental radios, masks, and sashweights so no one will get jealous. Because of these visible handicaps, people can tell who is stronger, prettier, and smarter. In the story, they describe one of the†¦show more content†¦Since people have handicaps, it is hard for them to be their self and good at something. When the television program was interrupted the announcer â€Å"like all announcers, he had a serious speech impedimentâ₠¬ (Vonnegut 3). The announcer eventually gave up speaking on the announcement because his handicap was making it hard for him to speak, so he gave it to a ballerina to read. And when George watches the ballerinas dance he realizes that â€Å"they weren’t really very good- no better than anybody else would have been, anyway. They were burdened with sashweights and bags of birdshot, and their faces were masked†(Vonnegut 1). This quote shows that they were just as good as anyone else would have been since they were weighted down by birdshot and their beautiful faces were masked so no one would be jealous of them. The two other reasons complete equality is not possible and not ideal is because society cannot develop and people can tell who is better than who by looking at their handicaps. Since people have these handicaps, everyone has equal ability, and everyone is mediocre. There is no one with ideas or visions for the future. Without unique people with ideas and thoughts, society cannot develop or build. This leaves everyone feeling stuck in the same year forever since there is no process being made. The world can not become a better place or change if everyone has to stay equal. People who have above average beauty, smarts, or strength haveShow MoreRelatedAnalysis Of Kurt Vonnegut Jr. s Harrison Bergeron1500 Words   |  6 Pagesthe actions of others, as we make choices in an effort to satisfy others and ourselves. Kurt Vonnegut Jr.’s â€Å"Harrison Bergeron† offers a dark insight into an idealistic utopia, and the consequences of a ruthlessly equitable society. Although equ ality provides a beneficial component to a desirable society, forcing it upon society would ultimately be at the expense of individuality. Initially, Harrison Bergeron is physically constrained by society, however through his willful arrogance and determinationRead More`` Harrison Bergeron `` By Kurt Vonnegut Jr.1184 Words   |  5 Pages â€Å"Harrison Bergeron† by Kurt Vonnegut Jr. gives the world a glance at the horrors of enforced equality through its simplistic and blunt storytelling. Stephen Moore and Peter Ferrara discussed in The American Spectator how â€Å"Harrison Bergeron† shows how â€Å"a society that puts equality ahead of freedom and prosperity will be in the end an unhappy one† (30). Therefore, it is easy to reason that any attempt to craft a utopia through government enforcement will end in only brutality and absurdity. VonnegutRead MoreThe Life Of Harrison Bergeron By Kurt Vonnegut Jr.892 Words   |  4 PagesFor this paper assignment I will be discussing the short story of Harrison Bergeron by Kurt Vonnegut Jr. The short story was published in 1961. I chose this short story out of all our readings because I found the story very interesting. When I was reading Harrison Bergeron, I read straight through it because the story drew me in and in the other readings I would usually take a few breaks as I was reading. In Harrison Bergeron, Vonnegut uses humor to explore and exposes several problems that can happenRead MoreHandicap Each to His Ability1129 Words   |  5 Pages Kurt Vonnegut paints a picture of American society 120 years past 1961. Society has made a gradual change, but it is a drastic one nonetheless. After nearly two hundred amendments to the constitution, everyone is supposed to be equal in every way. â€Å"Nobody was smarter than anybody else. Nobody was better looking than anybody else. Nobody was stronger or quicker than anybody else.† (232 Vonnegut). In this landscape Vonnegut shows that people wi ll never be completely equal, and trying to force equalityRead MoreHarrison Bergeron By Kurt Vonnegut Analysis936 Words   |  4 PagesLaw and Order: Symbolism in Kurt Vonnegut â€Å"Harrison Bergeron† Can society truly exist with everyone being equal? For decades, society fought for equality dealing with the issues of race, gender, and religion. In â€Å"Harrison Bergeron†, Kurt Vonnegut explores the concept of being equal in every aspect of their life in the futuristic world of 2081. With equality being forced on American society , Vonnegut focuses on how the government create equality by altering beauty, strength, and intelligence. EveryoneRead MoreHarrison Bergeron By Kurt Vonnegut707 Words   |  3 PagesHarrison Bergeron by â€Å"Kurt Vonnegut† is set in the year 2081, where all the people have been made equal through mental and physical handicaps. No one is slower, weaker, or smarter than anyone else. Harrison Bergeron who is taken from is family when he was fourteen years old has escaped. He takes off is handicaps, declares himself emperor and chooses one of the ballerinas to become his empress. After dancing and flying, Handicap General Diana Moon Glampers s hoots them both dead. The theme of thisRead MoreThe Subject Of `` Harrison Bergeron By Kurt Vonnegut1507 Words   |  7 PagesThe subject of â€Å"Harrison Bergeron† by Kurt Vonnegut is equality. The theme of this short story is that society should make an effort to value individuality and fairness, in which everyone receives what they need to prosper, instead of universal equality. The forms used to elevate this subject and theme are point of view, syntax, characterization, irony, and humor. The point of view in â€Å"Harrison Bergeron† is third person with limited insight. The focal character is George Bergeron, the titular character’sRead MoreTheme Analysis : Harrison Bergeron907 Words   |  4 PagesENC1102 18 September, 2016 Theme Analysis: Harrison Bergeron In the literary piece â€Å"Harrison Bergeron† by Kurt Vonnegut, we enter a futuristic dystopian society in which all citizens have been forced into equality by a government that rules with corrupt omnipotence. From the very beginning of his hauntingly prophetic tale, Vonnegut lures us in by revealing what our society has devolved into at the hands of the wrong system in power. In the name of equality, the attractive are mutilated, the strongRead MoreDefinition Of Handicap In Harrison Bergeron, By Kurt Vonnegut1052 Words   |  5 Pagesensure equality. Both, Harrison Bergeron and Maysoon Zayid, revolve around being a handicap. Whereas one person takes on handicaps due to the law, and the other struggle to overcome them. Vonnegut and Maysoon both use language to express their ideas. Handicap has a huge impact on the society of Harrison Bergeron and the reality we live in, from what the word means to how people overcome it, Maysoon and Vonnegut both use humor to show the worl d what being handicap means to them. Harrison BergeronRead More Harrison Bergeron by Kurt Vonnegut Essay522 Words   |  3 PagesHarrison Bergeron by Kurt Vonnegut In Harrison Bergeron Kurt Vonnegut depicts a society in which everyone is mentally, physically, and socially equal. Throughout the history of our country, Americans have sought racial, gender, and socio-economic equality. On paper such a society seems ideal. Through the story one might infer that Vonnegut views the concept of total equality as ludicrous. Equality can be interpreted many ways. One point of view is the American belief that everybody

Risk Management and Present Value of Investment

Question: 1. Write a short essay each of the following questions. For each question, illustrate with an appropriate example in your answer.a. Risk aversion implies that corporate managers will only invest in low risk investments. Critically evaluate this statement (indicate whether you agree or disagree in your answer).b. Is it possible for an ordinary annuity to have the same present value as perpetuity if the cash flows and discount rates are identical? Explain. Answer: 1.a) The Investment process has a degree of inherited risks that cannot be avoided. Risk is defined in terms of variability of return from a given investments. It is also defined as the probability that the expected return will differ from the actual return. The greater risk implies a greater variability of outcomes whereas lesser risk implies a lesser variability of returns (DeFusco et al., 2015). The risks that are faced by corporate managers can be classified into specific risks and systematic risks. The risk associated with an individual investment can be termed as specific risk and it can be eliminated through proper diversifications. There is always a risk that secured investments can also lose value and this type of risk is called systematic risks (Nakano et al., 2014). The understanding of the relationship between risk and return is very important for investment and they are: If the investor were willing to take more risk then, the investor would expect higher returns. If the investor is unwilling to take higher risks then the investor should accept lower returns. The relationship between the risk and return therefore provides that if an investment has more risk then, it should offer higher returns. Otherwise, it would be prudent to invest in risk free investment where it can get low return for low risks. The degree of risk that a corporation is willing to take depends on how risk averse is the investing manager of that corporation. There are certain individuals that undertake a higher degree of risk for generating a little extra return. The risk averse corporate managers on the other hand are not unwilling to take risks but they requires a higher return for risky investments. The risk averse corporate managers insist that there should be a premium or additional compensation for taking risks (Brealey et al., 2012). The statement provided in the question that risk averse corporate managers will only invest in low risk investment is not correct. As it can be seen from the discussion above that a risk averse corporate managers require a higher return for taking higher risk. In conclusion, it can be said that risk aversion therefore does not imply that no risky investment will be made. It only suggests that risky investment should be adequately compensated with higher returns to justify the higher risk. For example if there are two investment opportunity A and B. The beta of A being 1.2 is risky investment and beta of B 0.80 is low risk investment. Therefore, if the return from both the investment is same then a risk averse corporate manager will invest in B because it will receive same return with low risks. A risk averse corporate manager will only invest in A if it offers a higher return than B. 1. b) The present value represents the current monetary value of payments that is to be received in future. It describes the future sum of money that is worth today. This principal of present value can be applied to the finite series of annual payments that is annuity. It can also be applied theoretically to infinite number of future payments that is perpetuity (Kashyap, 2014). An annuity may be defined as the series of equal cash flows that is received at equal intervals for a finite number of periods. The Annuities are of two types depending on the timing of the payment ordinary annuities and annuity due. In case of ordinary annuities, payments are made at the end of the specific time period. For example if $1000.00 is to be received yearly in the form of annuity. Then in the case of ordinary annuity, this $1000.00 is to be received after one year and in case of annuity due this $1000.00 will be received at the beginning of the year. The annuities whether ordinary annuity or annuity due does not continue forever and they are for specific period. Perpetuity on the other hand does not have any specific period. Perpetuity can be explained as a series of equal payments that is to be received forever (Xingyun, 2015). The present value of an annuity is calculated by using the following formula: PV= (P/r) (1-(1+r) ^ -n) Here P stands for payment received each period, n stands for number of period and r stands for the interest rate or discounting factor. For example, if an annuity of $1500.00 is received annually for 10 years. If the rate of interest per annum is 3.5% then the Present value of the annuity will be: PV= (1500/0.035)(1-1.035^-10) = $127474.91 When the annual payment continues forever then the annuity becomes perpetuity (Wicksell, 2013). The present value of perpetuity is calculated by using the following formula: PV=P/r Here P stands for payment received at the end of each period and r is the discounting rate or interest rate. Continuing with the above example the present value of perpetuity for $1500.00 at 3.5% rate would be: PV= 1500/0.035 = $42857.14 Based on the above discussion and by the help of the example it can be concluded that present value of annuity and perpetuity cannot be identical even if the rate of interest and the cash flows are identical. Reference Brealey, R. A., Myers, S. C., Allen, F., Mohanty, P. (2012).Principles of corporate finance. Tata McGraw-Hill Education. DeFusco, R. A., McLeavey, D. W., Pinto, J. E., Anson, M. J., Runkle, D. E. (2015).Quantitative investment analysis. John Wiley Sons. Kashyap, A. (2014). Capital Allocating Decisions: Time Value of Money.Asian Journal of Management,5(1), 106-110. Nakano, M., Otsubo, F., Takasu, Y. (2014).Effects of Accounting Conservatism on Corporate Investment Levels, Risk Taking, and Shareholder Value(No. 14-E-10). Institute for Monetary and Economic Studies, Bank of Japan. Wicksell, K. (2013).Interest and prices: a study of the causes regulating the value of money. Read Books Ltd. Xingyun, P. E. N. G. (2015). Time Value of Money.World Scientific Book Chapters, 49-70.

Narcissism Essays - Narcissism, Otto F. Kernberg,

Narcissism The so-called narcissistic personality disorder is a complex and often misunderstood disorder. The cardinal feature of the narcissistic personality is the grandiose sense of self importance, but paradoxically underneath this grandiosity the narcissist suffers from a chronically fragile low self esteem. The grandiosity of the narcissist, however, is often so pervasive that we tend to dehumanize him or her. The narcissist conjures in us images of the mythological character Narcissus who could only love himself, rebuffing anyone who attempted to touch him. Nevertheless, it is the underlying sense of inferiority which is the real problem of the narcissist, the grandiosity is just a facade used to cover the deep feelings of inadequacy. The Makeup of the Narcissistic Personality The narcissist`s grandiose behavior is designed to reaffirm his or her sense of adequacy. Since the narcissist is incapable of asserting his or her own sense of adequacy, the narcissist seeks to be admired by others. However, the narcissist`s extremely fragile sense of self worth does not allow him or her to risk any criticism. Therefore, meaningful emotional interactions with others are avoided. By simultaneously seeking the admiration of others and keeping them at a distance the narcissist is usually able to maintain the illusion of grandiosity no matter how people respond. Thus, when people praise the narcissist his or her grandiosity will increase, but when criticized the grandiosity will usually remain unaffected because the narcissist will devalue the criticizing person. Akhtar (1989) [as cited in Carson & Butcher, 1992; P. 271] discusses six areas of pathological functioning which characterize the narcissist. In particular, four of these narcissistic character traits best illustrate the pattern discussed above. " (1) a narcissistic individual has a basic sense of inferiority, which underlies a preoccupation with fantasies of outstanding achievement; (2) a narcissistic individual is unable to trust and rely on others and thus develops numerous, shallow relationships to extract tributes from others;(3) a narcissistic individual has a shifting morality-always ready to shift values to gain favor; and (4) a narcissistic person is unable to remain in love, showing an impaired capacity for a committed relationship". The Therapeutic Essence of Treating Narcissism The narcissist who enters therapy does not think that there is something wrong with him or her. Typically, the narcissist seeks therapy because he or she is unable to maintain the grandiosity which protects him or her from the feelings of despair. The narcissist views his or her situation arising not as a result of a personal maladjustment; rather it is some factor in the environment which is beyond the narcissist`s control which has caused his or her present situation. Therefore, the narcissist expects the therapist not to cure him or her from a problem which he or she does not perceive to exist, rather the narcissist expects the therapist to restore the protective feeling of grandiosity. It is therefore essential for the therapist to be alert to the narcissists attempts to steer therapy towards healing the injured grandiose part, rather than exploring the underlying feelings of inferiority and despair. Differential Psychological Views of Narcissism The use of the term narcissism in relation to psychological phenomena was first made by Ellis in 1898. Ellis described a special state of auto-erotism as Narcissus like, in which the sexual feelings become absorbed in self admiration (Goldberg, 1980). The term was later incorporated into Freuds psychoanalytic theory in 1914 in his essay On Narcissism. Freud conceptualized narcissism as a as a sexual perversion involving a pathological sexual love to ones own body (Sandler & Person, 1991). Henceforth, several psychological theories have attempted to explain and treat the narcissistic phenomenon. Specifically, the most comprehensive psychological theories have been advanced by the psychodynamic perspective and to a lesser extent the Jungian (analytical) perspective. Essentially, both theories cite developmental problems in childhood as leading to the development of the narcissistic disorder. The existential school has also attempted to deal with the narcissistic problem, although the available literature is much smaller. Existentialists postulate that society as a whole can be the crucial factor in the development of narcissism. The final perspective to be discussed is the humanistic approach which although lacking a specific theory on narcissism, can nevertheless be applied to the narcissistic disorder. In many ways the humanistic approach to narcissism echoes the sentiments of the psychodynamic approach. The Psychodynamic Perspective of Narcissism The psychodynamic model of narcissism is dominated by two overlapping schools of thought, the self psychology school and the object relations school. The self psychology school, represented by Kohut, posits that narcissism is a component of everyones psyche. We are all born as narcissists

Goal statement free essay sample

I strongly believe that academics should always support the dreams that I carry. And this is the main reason why I opted dodo MBA. I felt this very important as management is a field which we must be trained in its right manner and at the best place. Being at the right place, I believe I can get the best training and I can develop my skills. I believe it will help me explore the best in me. Post MBA I aspire to be an Marketing manager in an NC. I would like to work with top media firms like Fox News, BBC, CNN or MAT.Marketing and Human resource management plays an important role in both the success off firm And also its downfall. Being an aspirant of it, I had always tried to develop qualities which should foster it. Active listening . Co-ordination team ,motivation, trustworthy advisor are some qualities which I found in me which could go along with my ambition. We will write a custom essay sample on Goal statement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To work with media involves a lot of pressure from all sides of the society. Being an arts lover and from former experiences of theatre and short film industry I like to manage and coordinate orgasm at media firms. Apart from the academics and soft skills I learn, I believe values and ethics have a very important role to play in ones life. To earn good values, to think good and do good, I feel the surroundings where I study and where I live will teach me and help me. Management Is a field which we must be trained In Its right manner and at the best my skills. I believe It will help me explore the best In me. Post MBA I aspire to be an Marketing manager In an NC. I would Like to work with top media firms Like Fox important role In both the success off firm And also Its downfall.Being an aspirant of it, I had always tried to develop qualities which should foster It. Active listening . Co-ordination team ,motivation, trustworthy advisor are some qualities which I found In me which could go along with my ambition.

So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film Essay Example

So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film Essay Example So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film Essay So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film Essay This analytical folio is based on the health issue developing life skills, more to the point, perseverance. I chose the movie Seabiscuit to analyse as it is a movie based on perseverance, and this is portrayed by all the characters. I believe perseverance is an important part of everyday life, for everybody, in every task. If we didnt persevere, many tasks would remain uncompleted. The movie, based on the book by Laura Hillenbrand, is a true story, and was released in 2003. There were four producers for this particular movie, Kathleen Kennedy; Frank Marshall; Gary Ross and; Jane Sindell. Gary Ross was also the director. So I can make it clear why Seabiscuit is about perseverance I wrote a short review of the film. Seabiscuit is set in the early 90s during the Depression. In my opinion the central theme of this film is that there have been people from past times who have been brave and courageous enough to accept that their social standings are as underdogs, and have fought to overcome all odds to achieve their goals. The story of Seabiscuit is the tale of four unlikely heroes, Charles Howard (Jeff Bridges), is a wealthy salesman, who suffers both personal and financial losses during the depression. In the shape of his sons tragic death, his divorce and his business going under, he regains hope through a horse and his jockey. Tom Smith (Chris Cooper), is a disciplined, ageing trainer, Johnny Red Pollard (Tobey Maguire), is a quick tempered jockey with various disabilities against him. These include being blind in his right eye, searching for where he belongs as he was given up by his parents as a young child, and later in the movie, coping a shattered leg. The last but not least of these four is Seabiscuit, an undersized horse, who has been mistreated all his life, and also suffers a leg injury during the film. It is the depression and no one escapes the harshness of the times. It is during these bleak days that horse racing quickly gathers momentum, and it is under these circumstances that the four main characters stories entwine. Howard seeks a new business venture in horse racing and hires Pollard as his Jockey and Smith as his trainer. Smith happens along Seabiscuit, a broken horse and narrowly saves him from a bullet, then insists that Howard lets him train the ill tempered horse for racing. Seabiscuit soon becomes the underdog who could, and wins many races. But despite his popularity, Seabiscuit is seen as a cheap novelty by the elite of the East Coast Horse Racing, headed by Samuel Riddle, owner of the triple crown winner War Admiral. Howard gains public favour in order to force Riddle to put his money where his mouth is, and this rapidly grows into a media frenzy. Seabiscuit, the representative of the underdog hopes and dreams and War Admiral, the beneficiary of champion breeding and training, finally race in 1938 at a race course named Pimlico. Before this time, Pollard shatters his leg, and is unable to ride in this race; in fact he is told that he will never ride again. After the race, at Pimlico, Seabiscuit also injures his leg, and Howard is informed that he will never race again. Despite the odds stacked against them, Seabiscuit and Pollard refused to give up. Both Seabiscuit and Pollard slowly rehabilitate each other, and race together again, despite the protests that Howard and Smith voice. The last race in this movie is spectacular, and shows the greatest perseverance that could have been achieved by these characters. Just when it looked like Seabiscuit was beaten in the home stretch, he ducked in between the horses in front and came away with a victory. This film shows how these men and beast overcome incredible odds to achieve their goals. I think that if everybody showed the perseverance that the characters portray, life would be much simpler. They never let anything get them down, and I dare to say that more people than what you would have at any World Series or football grand final today would have attended, and possibly nobody left the track feeling disappointed, but instead full of hope. In our daily lives, we encounter many times when we persevere, even if we dont realise this. When things go wrong, we generally try to find a way to remedy the situation, this is perseverance. Going to work, school or an activity that we attend regularly, even if we dont enjoy it, this is commitment, which shows perseverance. Believing in your dreams, just as the characters in Seabiscuit did is perseverance. Perseverance is a commitment, a dedication to yourself and following through with your actions. Perseverance enables an individual to endeavour in spite of adversity. Perseverance is setting goals and sticking with them, making adjustments if needed, until completed. Just like in the movie, when Seabiscuit and Pollard were told they couldnt go on, they adjusted their goals and finished what they had set out to accomplish. Also the fact that Pollard and Seabiscuit were supporting each other is part of persevering as well. Without support or encouragement, I dont think persevering would be easy. Believing in ones self and your goals, achieving what you set out to do, having courage to achieve what you want to achieve and having encouragement along the way, all play a role in perseverance. The characters in this movie persevered through all kinds of problems by keeping focused on their goals. Everyday, whether it is getting out of bed for work, school or something else, completing tasks that you need to do / want to do, or even just cooking a meal. Having goals and completing the goals, as small as they may seem, is persevering. This movie shows characters persevering through all sorts of hard issues, but not all things we persevere at are hard. Every day, I get out of bed and have breakfast with my son, and then I will sit down with my son to watch a program with him. I then do some homework, maybe start some clothes washing or baking and then it is lunch time. Just in a few hours I have persevered four maybe five times without even knowing. Perseverance doesnt always need to be acknowledged, but if you look close enough at your own life you will probably see a fair amount of persevering. If you look in the mirror, the person you see staring back at you is probably a person who has persevered at some stage. On reflection of the issue of perseverance which is shown in this movie, I have gained the knowledge that in even the simplest task, anybody can persevere. I had never realised that just believing in ones self and your goals is perseverance. I took for granted the tasks which I completed everyday as just mundane tasks, but did not realise that by completing these tasks was persevering. I believe that this movie is based wholly on the health issue of perseverance, as all the characters portrayed persevered through the hard times. I would recommend this move to absolutely anybody as it made me realise, as I am sure others will find, that persevering is a part of everyday life. I believe that this movie was about the relationships people have with each other, and the situations we find ourselves in because of these relationships. I will take with me the knowledge that I am persevering everyday, whether or not I realise it, and that puts a smile on my face.

The benefits and challenges of globalization for both companies and Literature review

The benefits and challenges of globalization for both companies and national economies - Literature review Example Unlike in the past, today governments are promoting foreign competition and investment in the local economies. Globalization has had both positive and negative impact on businesses and national economies. While some companies and economies have hugely benefited from globalization, others have been on the receiving end. This paper is aimed at identifying the various benefits and challenges of globalization to both companies and national economies. Globalization has really made the world a small place and it is the businesses that have benefitted the most out of this. Globalization has opened new markets and opportunities for the companies. Globalization has increased the opportunity for revenue generation as companies can now establish business opportunities in foreign markets through subsidiaries and partnerships. They can even export goods and products to new markets outside of their domestic market increasing generation of revenue by manifold. Companies have access to resources that were earlier not accessible. Raw materials, skills, man power are now easily and cheaply accessible to companies from different counties. The resources which were either not present or expensive in the parent country can be now be accessed in other countries anywhere in the world. Cheap labor available in South Asian countries as a result of globalization is an example of this which many big companies in the developed countries in the west have effectively. China has transformed into a manufacturing hub for companies around the world due to cheap labor and friendly trade policies. Companies have markets across boundaries for their products and services. Access to new markets has opened greater opportunity for growth and expansion. Globalization has allowed companies to reach a wider audience and develop a larger customer base. Companies are no more handicapped by competing in a matured market. They can always find new markets and

Describe the components of a case brief Assignment

Describe the components of a case brief - Assignment Example The legal defense or claim section ensures that all relevant facts are included; the facts relating to an event are normally organized in chronological order and organized separately as they are deemed to be relevant to every issue (Okrent, 2009). After the facts have been presented, the procedural history of the case is included. This is the history of the case from the time a lawsuit was filed until it came before the court (Jmls, nd). For example, lower courts’ decisions and the reasons for those decisions are presented in this section. Yet again, the decisions of any intermediate courts as well as the basis of those decisions and the parties that appealed are included. In many cases, the procedural history is then followed by the issue. The issue is a legal question the court seeks to resolve; the question should be answered in ‘yes’ or ‘no’ format. The rule that governs the dispute and the material facts are also included in the issue (Jmls, nd). It is recommended that the parties be identified generally by their relation to the legal claim. The holding or the answer to the issue is then presented in a nest section. It is however noted that the holding does not present the rule of the law. After the holding, the reasoning is always presented according to (Jmls, nd). This is where the court’s explanations and support a decision are included. It also includes the rule of law that the court applied and the rules the court rejected to reach its decision. The reasoning is sometimes referred to as the ‘heart’ of the case brief. In reasoning, the court’s decision policy is included. Notions of judicial economic efficiency, fairness, and justice are given priority over implicit policies that may also underlie the court’s decision. Finally the court’s disposition of the case is presented clearly somewhere at the end of the case

The Economic Value of Sports on National Development Research Paper - 2

The Economic Value of Sports on National Development - Research Paper Example The mega sporting events are said to be good stimulators of economic growth and development. Sydney and Atlanta Olympics were highly associated with the macro economic development plans of Australia and United States of America respectively and left positive impact on the business environment. Again the business groups that associate with such mega sporting event also gets benefitted through their promotional activities in terms of increased future business potential. Considering the Sydney Olympic Games, the Business Club Australia provided networking opportunities as well as attracted around 16,000 visitors by linking to the Common wealth’s Trade Visitors Program. The sporting events also provide huge economic benefits to the host country through increased tourism. To manage greater number of tourists the infrastructure of a country must be renewed and revitalized. This leads to fresh investment in sectors like transportation, construction etc. This eventually creates higher employment opportunities. In 1999, the Sports Travel Magazine estimated that sports related travel and the tourism market possessed an approximate value of US $ 118.3 billion (Jordan et al, 2011, p. 29). The NBA in the United States of America has also led to the enhancement in the economic forefront with its tremendous popularity and the market has reached out and has spread its influence to Asia as well as in Africa (Abrams, 2010). The economic value of sports can be understood through the fact that economic performance of areas with stadium is better than those without it. Moreover if a popular team is hailed from an area it often reflects through the areas better economic performance; this might be due to more exposure that the concerned area gets through that team in all most all the spheres. However, among the works of some eminent scholars like that of Baade (1994), no such significant

To Be Is To Be Perceived

To Be Is To Be Perceived To be is to be perceived, esse est percipi. This empirical statement was made by the 17th century Irish philosopher Bishop Berkley. He was a foundationalist that aimed to restore the role of religion in philosophy and consequently eradicate scepticism. He was the first philosopher to coherently refute the Cartesian revolution. One generally assumes that empiricism and modern science go hand in hand. That anyone who aims to study the ways of our material world would empirically be studying it, and would thus be an empiricist. However, as we later will discuss, appearances are sometimes not as they seem. In order to critically assess Berkleys statement and his notion that reality is an infinite mind, we must first cover the influential material put forward by Locke and Descartes. These two philosophers from an epistemological point of view were in disagreement, however, from a metaphysical point of view both believed that matter furnished our world. Their only metaphysical difference was how each of them got to their metaphysics. They had opposed epistemological views due to their different opinions regarding the ways in which humans acquire knowledge. Locke was an empiricist, the view that the source and test of contingent knowledge is experience (pg 486 yellow book) Descartes on the other hand was a rationalist, believing that the chief route to knowledge is intellectual rather than sensory. (pg 486 yellow book) In a hypothetical conversation between Locke and Descartes, Descartes would for example ask Locke how he believes to have acquired the notion of infinity. The term Infinity being an idea that cant be experienced would thus leave Locke response less. However, Locke would probably claim that he could empirically sense that numbers for instance will exponentially continue forever, and forever presumes the idea of infinity. When analysing both their epistemological doctrines, it is inevitable that these fall into the area of metaphysics as well. One cannot discuss the ways of acquiring knowledge without mentioning the mind/body problem. This being the main focus of the rest of this essay. Lockes philosophy had a big impact on the world and to a certain extent on Berkleys philosophy, simply because his doctrines transcend empirical methodology. He attempts to prove in his Essay Concerning Human Understanding the relationship between knowledge and ideas. Ideas to Locke came about through sensation and reflection, thus there being no such thing as innate ideas. Sensation and reflection take into account various categories of material intuition for example: extension, solidity and duration. Resulting in simple ideas, which our mind later combines with two or many other simple ideas, creating as Locke calls it: complex ideas. He then makes the important distinction that later is re-interpreted by Berkley and opens the door to his theory of idealism. Locke points out that properties that make up an object are divided into primary and secondary qualities. Primary qualities belong not only to observable substances, but also to the minute corpuscles which make them up. Seconda ry qualities such as colour and taste belong to the substance but not to its corpuscles (Woolhouse, 1998, p.870) This reference of corpuscles in Lockes philosophy is remarkable, simply because of the prematurity of Newtonian physics at the time. Primary qualities are therefore the properties that Newtonian physicists analysed in objects. Whilst secondary qualities are for example those of colour, because its unreliability ceases to be a fixed quality of the actual object being perceived. When the lights go out the object ceases to have a colour. All of this experience then amounts to knowledge through intuition, logical entailment and sensation. However, the knowledge that one empirically deduces from experience, Locke claimed that due to our sensory limitations there are complex objects in the world whose essence will remain unperceivable. It is probable that they exist however empirically impossible to prove. He takes this concept of an objects unperceivable essence from Aristotles concept of substance. Berkley picks up on this notion and cunningly points out that declaring the existence of the unperceivable, strictly conflicts empirical rules. We now move the focus of the essay to Berkley and how from Lockes doctrines he develops his own. What Berkley counters in Lockes theory is: to what extent do objects or matter in general have the ability to cause these proclaimed ideas; and if these objects actually have independent qualities that can excite our perception of them. How can it be known, that the things that are perceived, are conformable to those that are not perceived, or exist without the mind? (A. C. Graylingà ¢Ã¢â€š ¬Ã‚ ¦p.509) Berkley uses Lockes and Descartes theories and rules concerning dualism and is able to demonstrate its flaws. For dualism to function it has to abide to three rules: 1. Material events have to cause neural brain events. 2. In order to have knowledge, ideas in the mind have to be represented by these material events that caused them. 3. Ideas in the mind consequently have to cause neural changes. Berkleys idealism is an outcome of proving that these three dualistic rules are in fact incoherent. It is bizarre, Berkley claimed, how there is a relationship between immaterial ideas that do not abide to physical laws and material objects in space. How can my immaterial idea of a beer take after its material conception of a beer. I cannot drink my idea of a beer. There is a flaw in dualism that isnt able to account for the transition between space and non-space. We are unable to think of any mind-independent properties; all properties that we are aware of exist in our minds. Therefore, since the only thing we can, with certainty, claim that we experience is our perceptions. It is thus irresponsible to claim that there is anything else but our own perceptions. Thus there are no primary qualities of objects/matter, everything is secondary, and everything is in the mind. Berkley has therefore destroyed Lockes distinction between primary and secondary qualities and due to his failed definition of primary qualities, Locke was judged as a contradicting empiricist. Now that dualism has been scratched out, either Berkley adopts a purely material view of the world or a purely immaterial one. Descartes proved, and Berkley agrees, that there has to be a mind I think therefore I am(R. Descartes, 1644, part 1, article 7) Berkleys dogmatic idealism was thus born. What we experience is in fact experience itself and in order to exist one has to be perceived. Having no matter means that in order for something or someone to exist, there has to be a mind to conceive of its existence. It is at this point that Berkleys doctrine becomes a theological one. He attempted to disprove matter because he viewed it as an atheistic doctrine. If matter exists, it is to say that it has a nature of its own, independent of God. His doctrine entails that we communicate with God through our experiences and that experience is Gods language and science and mathematics its grammar. God is the infinite mind that coordinates all of our finite minds. From a macro point of view and as far as research indicates: Berkleys immaterialism is a doctrine that was constructed on top of the building blocks that Descartes created. If we reject the Cartesian super-premise on which his project is groundedà ¢Ã¢â€š ¬Ã‚ ¦his views are not so resilient (A. C. Grayling, p. 516) Berkleys foundationalism was to disprove matter in order to remove scepticism and atheism, thus glorifying theology. The loophole in dualism and Descartes super-premise allowed him (in a very intellectual manner) to succeed in his aimed philosophical foundation. However, what if there is no such thing as an immaterial mind? The two main jointly agreed facts that the three philosophers agree on were: we posses an immaterial mind, independent of space; and that God is responsible for this immaterial mind. What if the super-premise to whom three philosophers dedicated their entire lifes work is false? If we reject the idea of an immaterial mind and substitute it with the idea of a mechanical intelligent body, the simple notion of matter is reborn. Lockes epistemology is once again viewed as valid, however not from the perspective of the mind but from the perspective of a material complex brain. Materialism does not rule out the existence of a God, it doesnt have to be viewed as atheistic. It however makes us finite beings whose laws of reality are Newtonian. For Descartes an infinite substance requires nothing but itself in order to exist. This brings us to my favourite and final philosopher: Spinoza. Spinoza like Descartes was a rationalist. However, unlike Descartes, he combined God with metaphysics and was able to supply a material solution to the mind/body problem. He claimed that Whatsoever is, is God, and without God nothing can be, or be conceived.(Ethics pt.1, prop15) In other words if God is infinite, there isnt anything that isnt God. For Spinoza a dependent substance cant exist, there is only one substance that can in fact be independent and that is the whole. God and Nature therefore are the same substance, and this substance is both material and spiritual. His theory on the surface might seem too poetic and similar to eastern philosophies; it however is a plausible and analytical metaphysical doctrine. He believed that mental and physical effects didnt cause each other, they happened in parallel; and God linked these paralle l chains of events. To conclude,

Statesman VS Politician Essay -- essays research papers

When talking about a person who is trying to run for election in our country, two terms get thrown around loosely, a politician and a statesman. However, there is a difference between the two. A Politician is a leader engaged in civil administration whose main objective is to get elected. Human affairs are not that important to him, he just wants the title. A Statesman however takes interest in human affairs and works for the common good to help people. (http://www.dictionary.com)   Ã‚  Ã‚  Ã‚  Ã‚  George Washington can be defined as a Statesman. Washington always kept the common good for people in mind. When it was time to choose the first president of the United States of America, George Washington was unanimously voted. George Washington wanted to make sure that the citizens of the United States were all recognized so he traveled the country meeting them, assuring them he was there for the good of the people. (George Washington, American Political Leaders)   Ã‚  Ã‚  Ã‚  Ã‚  Aaron Burr, unlike George Washington, is classified as a Politician. Aaron Burr is known for killing Alexander Hamilton in a duel, but it is his ruthless personality that has him most remembered. Burr was most concerned in the title he wanted to win, rather than the good of the people. He took a dislike to Alexander Hamilton after meeting him in the Revolution and they soon became rival Politicians in New York. Burr had a seat in the Senate, but was defeated in reelection. Burr ...

Global Business Essay

Today 6e by Charles W. L. Hill Chapter 1 Globalization Introduction In the world economy today, we see †¢ fewer self-contained national economies with high barriers to cross-border trade and investment †¢ a more integrated global economic system with lower barriers to trade and investment †¢ about $4 trillion in foreign exchange transactions taking place everyday †¢ (in 2012) over $18. 2 trillion of goods and some $3. 5 trillion of services being sold across national borders †¢ the establishment of international institutions ttp://www. ge. com/ http://www. ikea. com/ Chapter 1: Globalization Effects of globalization can be seen everywhere: †¢ the cars people drive †¢ the food people eat †¢ the jobs where people work †¢ the clothes people wear †¢ Chapter 1: Globalization WHAT IS GLOBALIZATION? †¢ Globalization refers to the shift towards a more integrated and interdependent world economy. Two key facets: †¢ the globalization of markets †¢ the globalization of production Chapter 1: Globalization The Globalization of Markets /14/2013 1 7 8 9 Globalization of markets: the fact that in many industries historically distinct and separate national markets are merging into one huge global marketplace in which the tastes and preferences of consumers in different nations are beginning to converge upon some global norm. Examples: – Smart Phones (iPhone, Android, etc. ) + Apps – Coca-Cola/ Starbucks- McDonald’s hamburgers – Apple iPad/ Samsung Tablet- IKEA furniture Chapter 1: Globalization The Globalization of Production Globalization of production: the tendency among many firms to source goods and services from different locations around the globe to take advantage of national differences in the cost and quality of factors of production (such as land, labor, capital, and energy), thereby allowing them to compete more effectively against their rivals. Examples:http://www. vizio. com/ BoeingLenovoVizio (B787: 65% outsourced) (design: US; case, keyboard, HD: Thailand; http://www. oeing. com/newairplane/display, memory: S. Korea; Wi-Fi: Malaysia; ass’y: Mex. ) http://www. lenovo. com/planetwide/select/selector. html Chapter 1: Globalization THE EMERGENCE OF GLOBAL INSTITUTIONS Global institutions: †¢ help manage, regulate, and police the global market place †¢ promote the establishment of multinational treaties to govern the global business system General Agreement on Tariffs and Trade (GATT) after WWII Chapter 1: Globalization 2/14/2013 2

Jacksonian Democrat DBQ essays

Jacksonian Democrat DBQ essays During the early period of independent America, many of the founding fathers and early leaders tended to be elite, aristocratic and well educated, a curse that the common man had fought hard to get away from in their revolution from Great Britain. The common man wanted to have a voice and be heard. The presidential election of 1824 had angered the people of America as the general consensus was ignored and the aristocratic House of Representatives decided the election. The peoples nominee, Andrew Jackson, had been a great general in the War of 1812; he was intelligent even without a college degree and was born in the heart of America off of the eastern seaboard. Andrew Jackson was the image of the common man. Jackson and his followers, the Jacksonian-Democrats, looked on themselves as the protectors of the constitution and strived to protect the nation as a whole. Jacksonian-Democrats defended political democracy, which brought forth individual freedoms and assisted economic opportuni ty, but their claims as the guardians of the constitution were false, as they were rather protectors of the common man. Jacksonian-Democrats didnt let the constitution get in the way of their goals, especially pertaining to economic equality. When President Jackson vetoed the Bank of the United States recharter, many spoke out against his decision, including political opponent Daniel Webster (Document C). [This message] extends the grasp of executive Heringer 2 pretension over every power of the government.... Webster believed that Jacksons veto over stepped the boundaries of the executive office, abused the constitution, and it was a scam,...to inflame the poor against the rich.... Webster was partially right. The Bank of the United States was a safe place for the government to store mon ...

Seven Things You Need to Know About the Ocean

Seven Things You Need to Know About the Ocean Its a fact that you may have heard before, but it bears repeating: scientists have mapped more terrain on the surface of the Moon, Mars, and Venus than they have of Earths ocean floor. There is a reason for this, however, beyond apathy towards oceanography. It is actually more difficult to map the surface of the ocean floor, which requires measuring gravity anomalies and using sonar at close ranges, than the surface of a nearby moon or planet, which can be done by radar from a satellite. The entire ocean is mapped, its just at a much lower resolution (5km) than the Moon (7m), Mars (20m) or Venus (100m). Needless to say, Earths ocean is vastly unexplored. This makes it hard for scientists and, in turn, the average citizen to fully understand this powerful and important resource.  People need to understand their impact on the ocean and the oceans impact on them- citizens need ocean literacy.   In October 2005, a group of national organizations  published a list of the 7 major principles and 44 fundamental concepts of Ocean Science Literacy. The goal of Ocean Literacy is threefold: to understand the science of the ocean, to communicate about the ocean in a meaningful way and to make informed and responsible decisions about ocean policy. Here are those seven Essential Principles.   1. The Earth Has One Big Ocean With Many Features Earth has seven continents, but one ocean. The sea is not a simple thing: it hides mountain ranges with more volcanoes than all those on land, and it is stirred by a system of currents and complex tides. In plate tectonics, the oceanic plates of the lithosphere mix the cold crust with the hot mantle over millions of years. The oceans water is integral with the freshwater we use, connected to it through the worlds water cycle. Yet as large as it is, the ocean is finite and its resources have limits. 2. The Ocean and Life in the Ocean Shape the Features of Earth Over geologic time, the sea dominates the land. Most of the rocks exposed on land were laid down underwater when sea level was higher than today. Limestone and chert are biological products, created from the bodies of microscopic sea life. And the sea shapes the coast, not just in hurricanes but in the persistent work of erosion and deposition by waves and tides. 3. The Ocean Is a Major Influence on Weather and Climate Indeed, the ocean dominates the worlds climate, driving three global cycles: water, carbon and energy. Rain comes from evaporated seawater, transferring not just water but the solar energy that took it from the sea. Sea plants produce most of the worlds oxygen; seawater takes up half the carbon dioxide put into the air. And the currents of the sea carry warmth from the tropics toward the poles- as the currents shift, the climate shifts as well. 4. The Ocean Makes the Earth Habitable Life in the ocean gave the atmosphere all of its oxygen, starting in the Proterozoic Eon billions of years ago. Life itself arose in the ocean. Geochemically speaking, the ocean has allowed Earth to keep its precious supply of hydrogen locked up in the form of water, not lost to outer space as it otherwise would be. 5. The Ocean Supports a Great Diversity of Life and Ecosystems The living space in the ocean is vastly greater than the habitats of the land. Likewise, there are more major groups of living things in the sea than on land. Ocean life includes floaters, swimmers and burrowers, and some deep ecosystems depend on chemical energy without any input from the sun. Yet much of the ocean is a desert while estuaries and reefs- both delicate environments- support the worlds greatest abundances of life. And the coastlines boast a tremendous variety of life zones based on the tides, wave energies and water depths. 6. The Ocean and Humans Are Inextricably Interconnected The ocean presents us with both resources and hazards. From it we extract foods, medicines and minerals; commerce relies on sea routes. Most of the population lives near it, and it is a major recreational attraction. Conversely ocean storms, tsunamis and sea-level change all threaten coastal lives. But in turn, humans affect the ocean in how we exploit, modify, pollute and regulate our activities in it. These are matters that concern all governments and all citizens. 7. The Ocean Is Largely Unexplored Depending on resolution, only .05% to 15% of our ocean has been explored in detail. Since the ocean is approximately 70% of the entire Earths surface, this means that 62.65-69.965% of our Earth is unexplored. As our reliance on the ocean continues to grow, marine science will be even more important in maintaining the oceans health and value, not just in satisfying our curiosity. Exploring the ocean takes many different talents- biologists, chemists, technicians, programmers, physicists, engineers and geologists. It takes new kinds of instruments and programs. It also takes new ideas- maybe yours, or your childrens. Edited by Brooks Mitchell

Explain what you understand by the ideas of an 'indigenous people', Essay

Explain what you understand by the ideas of an 'indigenous people', first people, or an 'indigene'. What do you consider to be the advantages and disadvantages of these terms - Essay Example Governments have noted the importance of these territories and have even sought to protect them in their natural setting rather than move them to different areas where they may lose what they have sought to protect over the decades (Merlan 105). Others have already been assimilated into the western culture or the American way of life and have lost their identity as members of their original community. As such, they seek to spread the spirit of cosmopolitanism everywhere. This may be seen in the way the Europeans assimilated African societies and later the Africans chose to adopt almost everything that is western (Baaz and Palmberg 29). Others have imitated the western culture to some extent but retained their traditions when it comes to certain rituals that favor traditional points of view. The current globalization has made it difficult for many cultures to maintain their traditions and this has strained many relations. Those who live in rural areas are seen to be the greatest adherents of traditions and customs in many societies. However, the migration that has led many to leave the rural areas to the urban areas in search of greener pastures has come with its constraints (Howard 80). Many have abandoned their cultures and even forgotten about their traditional roots. They have been assimilated into other cultures that have come as a result of the different people that inhabit many of these urban centers. The media has also played a considerable role in eroding many beliefs that people held years ago in the name of civilization (Merlan 105). However, there are others who are termed as the indigenous people. These are groups of people who are said to have stuck to their traditional roots and continue to practice their cultures based on their historical ties that are said to have existed before colonization. These people maintain their cultures despite the big divide between theirs and the mainstream culture as well as political systems (WGIP 2). They have

AN INQUIRY INTO THE EFFICIENCY OF CELEBRITY ENDORSEMENT AS A MARKETING Dissertation

AN INQUIRY INTO THE EFFICIENCY OF CELEBRITY ENDORSEMENT AS A MARKETING COMMUNICATIONS STRATEGY IN MORDERN SOCIETY - Dissertation Example Furthermore, factors such as the gender and age of the focus group were also taken into consideration as it greatly affects the findings of the study. On the basis of this study, it was observed that findings regarding the effect of celebrity endorsements as a marketing communications strategy could be divided into three key areas, namely – the perception of consumers with regard to a particular celebrity and his /her association with a brand / product or service; key factors which must be taken into consideration while choosing a celebrity for endorsing a particular brand or product; and finally develop a strategic model for Data Analysis: In order to measure the attitudes and perception of consumers towards a product celebrity endorsements various variables will be studied such as - their views on the advertisement; perception of the brand based on that advertisement; and the influence on their purchase decision. The differences in their perceptions with regard to the celebr ity endorsements will be measured on the basis of their attitudes towards single celebrity ads (i.e. a product endorsed by one celebrity) and multiple celebrity ads (i.e. same product endorsed by multiple celebrities). The data will be then analyzed on the basis of percentage of respondents in accordance with these variables such as gender, age, educational background etc. On the basis of the literature review, and the observations likely to be made on the basis of the personal interviews, it could be stated that the success or failure of any celebrity endorsement is a result of several attributes, which will be presented in the questionnaire. This includes - match between the product and the celebrity endorsing it; the choice of celebrity and the target audience; the popularity of the celebrity; the credibility or image of that celebrity in the industry; the values they endorse; their physical appearances; their appeal i.e. locally as well as globally; the likelihood of the risk of them (celebrities) getting involved in a conflict or a controversy; and the number of brands endorsed by the said celebrity. These attributes play a key role in influencing the consumer’s purchase decision and hence must be taken into consideration by the marketers / organizations prior to associating themselves with a celebrity. This information will be presented in the form of graphs, for better clarification the same is depicted in the figure below: Figure 1: Factors taken into consideration while selecting a celebrity for endorsing a given brand / product: The rating will be shown on the x axis while the attributes will be shown on the Y axis. The numbers 1 to 9 indicate the attributes mentioned above, which are taken into consideration by marketers while endorsing a product. The findings in this chart will be based on the observations made as well as on the findings observed in literature review section. In recent times, the global business has become highly complicated and hence the choice of a right celebrity for the product is extremely crucial for the organizations. Their decision strategy may

Contemporary Criminology Theories and the Changing Conditions of the Essay

Contemporary Criminology Theories and the Changing Conditions of the Post Modern Society - Essay Example Narrowing this concept down to the realm of criminology, Borowski quoted James Wilson has saying, â€Å"the only morally defensible and efficacious strategy for reducing crime is to attack its root cause (Borowski, 2). In the attempt to attack criminology from its root causes, scientist and philosophers, over time, have evolved countless theories, each theory seeking to better explain the logical causal reasoning behind crime and criminal motivation. Policies and programmes aimed at the reduction and prevention of crime have been, understandably, always based on one or more of these theories, with the utility of such policies and systems depending on the strength or weakness of such theories. This paper first reviews the concept and definitions of crime and criminology; it then examines some of the notable contemporary theories, Classicism, Individual Positivism, Law and Order Conservatism, Social Disorganization and Anomies/Strain theories. These theories selected to examine a broad theoretical perspective from individual to social theories and finally re-appraises the relevance of these theories and their compliance or otherwise with the conditions obtainable in a postmodern society. Criminology is an advanced theoretical field of study and should be differentiated from Criminal Justice, which focuses on the component of justice system such as courts, police and correction and/or rehabilitation facilities. Criminology embodies a wide array of theories and hypotheses seeking to explain the root cause(s) of criminal behaviours, the tendency towards and the pattern of criminal activities and also attempts a prognostic utility in the reduction and prevention of crime. Wikipedia online encyclopaedia describes criminology as a social phenomenon that includes the causes and consequences of crime, criminal behaviours as well as the development and effectiveness of policies and penal system. Criminology has a long history dating back to Lombroso; who is generally considered as the father of criminology, in the late nineteenth century. It has since become a separate field of study, completely divorcing itself from sociology, the parent social discipline. Over the years, criminology has developed its own method of thinking, analysis and hypotheses testing and has evolved theories that explain, in details, norms and values on which the society is based, what constitute crime and criminal behaviours against the society, and ideas, methods or policies that may be utilized in combating and reducing crime. Regardless of societal variance, each community or social group of people are guided by a set of established norms and belief system on which co-existence, mutual trust and family ties are based. Violation of these, in whatever form, constitute what is known as criminal behaviour. Crime may be seen from different perspectives, depending on the values of each society, crime against the individual or crime against the state. When the responsibility of dealing with crime, establishing guilt and appropriately punishing offenders is vested on the state authority, crime is seen as a violation of social order and thus an act against the state. But, when this responsibility is shared among every member of a community, criminal acts are therefore seen as offences against individuals, and the community, victim and offender inclusive, determines what appropriate sanctions the criminal act deserves. Nevertheless, what constitute

Case Study for Final Exam Essay Example for Free

Case Study for Final Exam Essay Green Cabs is an environmentally friendly taxi company in New Zealand which was founded in late 2007 by Callum Brown and three other partners. Green Cabs now operates a multi-million dollar business in three main centres of New Zealand – Auckland, Wellington and Christchurch. The company is also contemplating expanding into other areas with its distinctive bright green taxis. Callum Brown is the primary inspiration behind Green Cabs. However, you could argue that Al Gore provided the initial spark for Callum to start thinking about being more environmentally conscious personally. Callum is in his 30s and has spent 10 years working in information technology for various government departments and private sector companies as a business analyst. He grew up close to nature and enjoyed activities such as surfing and tramping. All these things kept Callum close to nature. Despite his love affair with nature, Callum was quite sceptical of climate change. He explains: I thought – how can you tell that there is global warming when we’ve only been taking recordings on temperature for the past whatever, how many years. Hence, it could be seen as fairly surprising that Callum founded a green business! This personal awakening was a direct result of watching Al Gore’s documentary, An Inconvenient Truth. Little did he know at this stage that a major business opportunity would come from his new environmental consciousness. The impetus for the business idea came when Callum was at work. He travelled extensively for work and consequently found himself catching a lot of taxis. It was on one such overnight trip to Auckland that he became aware of the huge amount of carbon emissions he was generating through travel. He elaborates: I sat there watching all the taxis come and drop people off and thought about the emissions and everything they were producing; there’s got to be a better way than this. Why is there no eco-friendly option and that was the light bulb moment, and saying, ah, why not? Following this light bulb moment, Callum contacted a former colleague who was  also a taxi driver. Together the pair set about establishing an environmentally conscious taxi service with two other partners. They struck the New Zealand taxi industry at what they called a lucky time. The government had just tightened legislation to make it consistent for all operators. The Land and Transport Authority was supportive and helpful in making sure everything the emerging Green Cabs did was in line with the new legislation. The Authority too was excited by what Green Cabs was hoping to achieve. Once started, Green Cabs experienced rapid growth and within six months had approximately 85 cabs and self-employed drivers and employed 15 support staff (mostly in its 24-hour call centre). Callum never had aspirations to become an entrepreneur, nor any experience in business ownership, but his extensive work background as a business analyst made him feel he was well equipped to investigate whether the Green Cabs idea would be successful. In fact, prior to coming up with the business idea Callum felt afraid of the risk involved in having his own business. However, once he had the idea, these risks vanished: I was so passionate about Green Cabs, once I had the idea, there were no perceivable risks for me. That was how strong the drive was to do it . . . It’s like I’ve never doubted for a moment that Green Cabs was going to succeed. It has. Any concerns Callum had about risk were dissipated when he took on a number of business partners to share the risk. These business partners all understood and were sympathetic to the worsening state of the environment and to Callum’s vision for the company. Callum’s vision resulted in a company which entered the taxi industry with the goal of achieving much more than a traditional taxi firm. Green Cabs wanted to force change, to preserve the environment and inform the public about climate change. This meant a whole new way of thinking about business and the principles of the business founders were intertwined with the business model. Green Cabs offers the same basic service as any other taxi company. The key difference is that it is an environmentally conscious company. The main means of the company being environmentally friendly is that its vehicles are hybrids (Toyota Prius). There are substantially fewer ongoing running costs in providing the service. Green Cabs passes these savings onto consumers and is therefore able to offer considerably lower prices than its competitors. It already is forcing change in the taxi industry with many competitors rapidly switching to hybrids  because they can see they will save on emissions a nd fuel costs. The difference between these competitors and Green Cabs is that those changing due to lower running costs do not necessarily have environmental concerns at the forefront of their decision making as does Green Cabs. Indeed, sceptics could argue that the competition is switching because it is losing market share to Green Cabs and is attempting to imitate the service. Therefore, Green Cabs has been successful in changing behaviour in the industry to being more environmentally friendly, but this has come at a cost to the business, as Callum explains: I have had such an impact on the market that I had planned, that they (competitors) are now switching. Now, from an environmental point of view, it’s fantastic that I could have that impact, but from a business point of view it’s not good. However, competitors are still failing to offset their carbon emissions whereas Green Cabs prides itself on being carbon neutral. To achieve this Green Cabs drives only the Toyota Prius, the car it considers to be the best option for lessening the impact on the environment. The remainder of its carbon emissions are ‘paid for’ by providing funding for trees to be planted (predominantly in the developing world). Green Cabs donates to ‘Trees for the Future’, an organisation that has already organised the planting of 50 million trees, which retrieve approximately a million tonnes of carbon from the atmosphere annually (www.greencabs.co.nz). Green Cabs also ‘pays off’ its carbon debt prior to its accrual. That is, it calculates its future carbon footprint (down to the number of squares of toilet paper used) for the next year and funds the planting of sufficient trees to offset this before it emits the carbon. Although this is one of the key environmental strategies Green Cabs carries out, it actually is sceptical of buying carbon credits. This is because this carbon strategy essentially dispatches the problem to someone else; it does not help reduce the carbon in the atmosphere. As such, Green Cabs aims to both reduce carbon and offset before it accumulates. The business model of Green Cabs is based on the premise that the customer has a greater connection with the product or service. By using Green Cabs customers will feel part of a greater commitment to the environment and they will choose Green Cabs product over the competitors. As Callum notes, the  business model is win-win for both consumers and the environment: It is cheaper, it’s eco-friendly, it’s quieter, you’ve got a pleasant driver, we do a whole lot of feel good stuff as well. Give me a reason why you wouldn’t take a Green Cab. Green Cabs target market is the corporate sector and government departments. However, they pay tribute to the ‘grassroots’ support they have received. This is from people who have seen what Green Cabs are doing and even if their company has no agreement with Green Cabs, when they take a taxi they want it to be a Green Cab. Callum has also noted that younger people are more environmentally aware and appreciate the choice they are being offered in Green Cabs. One future development is for Green Cabs to install roof signs on their vehicles to promote the environment. These will not be advertising signs for businesses but to say something individuals can do for the environment. Green Cabs intend to use advertising space on their vehicles to promote the environment, not fizzy drinks or the like! FINDING BALANCE BETWEEN THE ENVIRONMENT AND PROFIT ‘For me anyway, it’s not just about turning a profit.’ – Callum Brown Finding a balance between profit and the environment can be a difficult one. To be successful in Callum’s view, you have to understand and have faith that doing things and sticking closely to the set of values that the company started with is what is going to bring success. Too much compromise for business then you will compromise the overall success of the business. The business might still be profitable but will not captivate the public into changing their behaviour regarding the environment. These environmental values are held firm by Green Cabs and are an underlying part of their distinctive business model. Callum elaborates: If we compromise on those values then that put us at risk of just being like any other taxi company out there and doesn’t set us apart. Following through on their commitment to the environment easy for Green Cabs and they suggest that other should look at the environment differently in their businesses. For example, Callum is frustrated by talk about how much it costs to offset carbon emissions. He suggests people fail to see that the whole process is a cost saving exercise. In becoming sustainable, businesses look at ways of reducing  electricity, travel and so forth. All of these areas can reduce a company’s carbon footprint while also reducing their overall costs. Their commitment to the environment is one side of the equation in Green Cab’s business model. The business must be sustainable and there are investors, franchisees and employees who expect returns from their input into the business. Callum is conscious of this need to make a profit, but he has some boundaries: I want to make some money but at the end of the day, I don’t even need a million dollars a year to live on . . . I really like my life in New Zealand, I like the things that I do and the things that I do don’t cost a lot of money. Callum has found that as the business has grown, more investors (such as potential franchisees) are becoming better aligned with his personal views on the environment. However, that is not necessarily the case for all employees of the company, as Callum notes: I have people working for me who don’t have necessarily the same value set. I mean they’ve got good values and wouldn’t be here if they didn’t but to the degree where mine are – no, they’re not anywhere near there. In April 2009, Green Cabs has grown to 16 employees and 104 drivers. The business has many opportunities to grow their business into other location and other services (e.g. courier services). As the business continues to grow Green Cabs are looking towards carbon neutral certification, and implementing ISO 14001 and 14064 certifications. The ongoing financial success of the company is also attracting more interest from other investors who are not necessarily focused primarily on the environment, but see Green Cabs as a solid investment opportunity.

Kashmir: Paradise Exposed To Hell :: essays research papers fc

Our group topic: â€Å"Causes and Effects of Wars† provoked me to write about the threatening dispute of â€Å"Jammu and Kashmir† which has become more threatening after the nuclear capabilities of India and Pakistan. My main claim revolves around the theme that the burning dispute of Kashmir, between India and Pakistan can play a vital role in the emergence of third world war and can act as battle-field for a nuclear war. Due to geographical and social impacts on the world these countries have realized some big nations to resolve the issue. South Asia, a land of deep historical and cultural representations has more than one billion population. Dominated by British colonization for nearly a century, this region contains a variety of imprints of British rule. South Asia is the region that holds evidences of one of the ancient civilization of the world. The unsettled conditions of the eighteenth century provided an opening for the European imperialism in this region. In 1957, British Empire took hold of the Indian sub-continent and South Asia was colonized by British Empire. In 1947, when British Empire surrendered control of the Indian sub-continent, the land was divided into two major parts. The Hindu majority area became the independent nation of India and Muslim majority area became the independent nation of Pakistan. Since then they have fought many wars and several battles that have affected the both nations as well as the neighboring countries. Now as both nations have gained the nuclear capabilities so they are predicted as the battleground for a possible nuclear war. â€Å" If one were to take to praise Kashmir, whole books would be written†¦Kashmir is a garden of eternal spring, or an iron fort to the palace of kings-a delightful flower-bed, and a heart expanding heritage for dervishes†(Danger In Kashmir 3). Kashmir, with its lush valley nestled among some of the world’s most spectacular mountains, was once one of the South Asia’s premier tourist destinations; now, however, it is a battle-scarred war zone. Kashmir is an area on the northern borders of India and Pakistan: officially known as Jammu & Kashmir. Kashmir is famous for its natural beauty and has often been referred to as the â€Å"Switzerland of the East†. â€Å"The population according to latest data exceeds than fourteen million inhabitants† (Diversity Amid Globalization 505). The heart of the area is the fertile Valley of Kashmir, which lies between the Himalayas and the Pir Panjal mountain range. Kashmir: Paradise Exposed To Hell :: essays research papers fc Our group topic: â€Å"Causes and Effects of Wars† provoked me to write about the threatening dispute of â€Å"Jammu and Kashmir† which has become more threatening after the nuclear capabilities of India and Pakistan. My main claim revolves around the theme that the burning dispute of Kashmir, between India and Pakistan can play a vital role in the emergence of third world war and can act as battle-field for a nuclear war. Due to geographical and social impacts on the world these countries have realized some big nations to resolve the issue. South Asia, a land of deep historical and cultural representations has more than one billion population. Dominated by British colonization for nearly a century, this region contains a variety of imprints of British rule. South Asia is the region that holds evidences of one of the ancient civilization of the world. The unsettled conditions of the eighteenth century provided an opening for the European imperialism in this region. In 1957, British Empire took hold of the Indian sub-continent and South Asia was colonized by British Empire. In 1947, when British Empire surrendered control of the Indian sub-continent, the land was divided into two major parts. The Hindu majority area became the independent nation of India and Muslim majority area became the independent nation of Pakistan. Since then they have fought many wars and several battles that have affected the both nations as well as the neighboring countries. Now as both nations have gained the nuclear capabilities so they are predicted as the battleground for a possible nuclear war. â€Å" If one were to take to praise Kashmir, whole books would be written†¦Kashmir is a garden of eternal spring, or an iron fort to the palace of kings-a delightful flower-bed, and a heart expanding heritage for dervishes†(Danger In Kashmir 3). Kashmir, with its lush valley nestled among some of the world’s most spectacular mountains, was once one of the South Asia’s premier tourist destinations; now, however, it is a battle-scarred war zone. Kashmir is an area on the northern borders of India and Pakistan: officially known as Jammu & Kashmir. Kashmir is famous for its natural beauty and has often been referred to as the â€Å"Switzerland of the East†. â€Å"The population according to latest data exceeds than fourteen million inhabitants† (Diversity Amid Globalization 505). The heart of the area is the fertile Valley of Kashmir, which lies between the Himalayas and the Pir Panjal mountain range.

Letting Go of Old Friends…

Village of Schaumburg Sex, Age, and Employment Demographics The village of Schaumburg is a large village located in  Cook County in Northeastern Illinois. The village is a northwestern suburb of Chicago and is part of the Golden Corridor. Schaumburg has the reputation of being the model community of Cook County. Schaumburg is located roughly 28 miles (45  km) northwest of the Chicago Loop  and approximately 10 miles (16  km) northwest of O’Hare International Airport. As of the 2011 community survey the Village of Schaumburg had a total population of 49. 0% of males and 50. 10% of females. It can be determined by the chart below that the populations of females in the village of Schaumburg make up approximately 37,160 while males come in at 37,038. These estimates were based on a total population of 74,198 people. For this paper the focus will remain on the population of males and females in two separate subgroups of 18years of age and over and 65 years of age and over. I will also discuss the emphasis that is associated with these age factors and the employment rate in Schaumburg.According to the 2011 American Community Survey for the village of Schaumburg, the total provisional population of males and females 18 years and over stood at 59,489. The percentage break down of the population of males 18 years and over has a percentage of 48. 10%, while the percentage for females 18 years and over consist of 51. 90%. In contrast, the percentage of males ages 65 years and over is 39. 20% while females 65 years and over maintains a percentage of 60. 80%.Based on the information provided it can be determined that the village of Schaumburg has an increased population of males and females over the ages of 18. My theory is that the Village of Schaumburg is heavily populated with younger adults due to the opportunity of jobs the village has to offer. Major corporations like Motorola, IBM, and Comcast hold company headquarters in the Village of Schaumburg. Wor king class adults are more willing to live in communities that are abundant with job opportunities.According to the economic characteristics for the Village of Schaumburg the overall employment status stood at 61,311. The breakdown of the populace in the work force outweighs the total number of unemployment citizens in the village. The percentage of employed citizens is right around 66. 30%, while the unemployed come in at a low 4. 90%. It is evident that the Village of Schaumburg maintains a steady employment rate due to the numerous employment options available in the area. I found the low 2011 unemployment rate in Schaumburg surprising, considering that the overall economies unemployment rate was at 8. %. Based on the information provided it can be determined that the Village of Schaumburg is a community that has a population that is heavily populated by young adults. The influx of adults can be contributed to the accessibility and variation of jobs in the area. Also, the notable changes that were brought about in the year 2000 with attractions such as Streets of Wood field, Game Works, and the Convention Center attributed to the increase of young adults and the working class citizens in the Village of Schaumburg.

Death by Chocolate Essay

How have the makers of Death by chocolate made their advertisement successful? Discuss the various techniques used and how they have been used. This is an analysis of the advertisement ‘death by chocolate’. It is an advert promoting a chocolate cake. The advertisement is rich in techniques which have been purposely included to tempt consumers to indulge themselves and give in to the temptation of the cake. Looking at both pages of the advertisement it seems that there is a concealed message which could possibly be summarized as, â€Å"go on, be a devil. † It is almost as if such devilish whisperings jump out at us. This message is communicated by the trident shaped fork in the hand of an ambiguous woman. Although we are given a motionless picture, there is an overwhelming sense of movement towards the cake. The makers have included this as one of the techniques of the advertisement so that the consumers feel that they are holding the fork. The visual imagery is designed to ‘bring the devil out in you. ‘ Although the chocolate cake is brown, it is laced with a devilish crimson colour which adds to the Satan theme. It is interesting in this context that the word ‘consumer’ is an old name for Satan which again is another technique used. It is clear that the makers of the advert have worked according to the principle that it is the visual impact of an advertisement that is most effective. Most of the second page is covered with a silky textured crimson colour on a white backdrop that mirrors the combination of the crimson streaked chocolate on a white plate. Red is the colour of the devil, but it is also the colour of danger, excitement and fury. White is the colour of virginity and the plentiful red suggests a loss of virginity. This technique is very effective as the contrast of the colours remind us of the ‘naughtiness’ inside us which drives us to indulge ourselves in this mouth-watering cake. The producers of this advert have also relied upon visual influence and the psychological imagery conjured up by the slogan and larger writing rather than the small text. The slogan, ‘it’s no angel cake’ is designed to reinforce the ‘evil’ theme. The clever remark on the word angel causes reader to dwell on this word and think about its meaning. Puns are always mentally stimulating and enjoyable, and it is as if the enjoyment gained from it is presented to the reader as a sample of the cake itself. In fact one gets the feeling that the designers have tried to make the whole advertisement ‘tasty’. The name of the advertisement itself, ‘Death by Chocolate’ is intended to be entertaining and comical. Although the word ‘death’ is used, the intention is not to bring to mind fear or anxiety, but in fact, the effect is far from gloomy. The reader is invited to ‘die’ and be wrapped up in the chocolate, or at least to be ‘dying to eat the chocolate. ‘ For those who are fully tempted by the advertisement and go on to reading the small text, there is much more in store. The text starts off on the, ‘naughty devil’ theme already developed by the visual imagery. The humour in the image of a vicar in The News of The World adds to the atmosphere of sheer ‘evil’. The use of brackets is another technique used which gives the reader the feeling that they are being told a secret, making them feel more involved with the text. This reinforces the effect of the use of the second person to make the reader feel personally addressed. The next part of the text tries to use words to convert the visual imagery of the pictures and colours into a sense ‘taste. ‘ Words such as ‘cakey-wakey’, ‘dark’, ‘bitter’ and ‘sweet’ reinforce in the words which the readers have seen in picture, and the two together try to combine to bring the images to life. The French word, ‘mi lange’ produces an exotic feeling that appeals to the average person. The combination of the words ‘bitter’ and ‘sweet’, which in this contexts maybe oxymoron’s gives a feeling of devilish menace. The words ‘lascivious’ develop the theme of being ‘naughty’ and gives verbal expression to the stark crimson on a virgin white background. Immediately after this we have a reference to ‘sensual’ pleasure. It seems that the makers of this advertisement are trying to sell a chocolate cake by appealing to peoples sexual desires which nowadays is a very popular technique used by producers. The sexual imagery is completed by the reference to Lolita at the end, who was a youthful twelve year old girl corrupted by an older man. In conclusion I think that the producers have been very successful in making this advertisement effective as a whole by creating strong visual imagery and reinforcing it with subtle but direct language. I feel that there is a clear and successful attempt to appeal to human weakness and carnal desire, which is arguably what makes this advertisement a successful one.

Healthcare Essay Tips on How to Craft Understandable Content

Healthcare Essay Tips on How to Craft Understandable Content Healthcare study topics are varied and focus on diverse areas of study concerning the maintenance of mental and physical health. Healthcare studies include topics in care provision and treatment, diagnosis, and preventive medical procedures. Consequently, healthcare studies include careers in the fields of pharmacy, medicine, dentistry, and healthcare administration. Writing an essay on healthcare is a daunting task for many students with limited understanding of different dynamics that characterize the healthcare field of study. Healthcare concerns all the issues related to maintenance of mental and physical health, and exploring the field helps students develop skills needed to begin careers in social care, health, and education. Healthcare is essential to individuals and the community in general. Its significance explains why lecturers require students to write essays on different areas of healthcare. The essay writing assignments help learners understand the dynamics of healthcar e, explore the area of study, appreciate its value to different stakeholders. When professors provide students with healthcare essays, they require students to explore and find answers to the questions like: What do you know about healthcare? Do you understand the dynamics and basics of healthcare? How well can you apply theoretical models to practical healthcare situations? Are you able to explore particular concepts in healthcare and make inferences? When preparing and writing your healthcare essay, it is important to keep the noted questions in mind. Moreover, ensure you have a suitable topic to write about. This guide will provide you with guidelines that help you select appropriate topics. Besides, it provides basic mechanics essential during the essay writing process. How to Choose Suitable Topics for Healthcare Essay: Fresh Ideas from Our Writers You could be lucky enough to have your professor select essay topics for you. However, this is not always the case as lecturers often ask students to come up with the topics on their own. If you fall in the latter category, consider the following options to acquire ideas of where or whom you can consult: Ask for guidance from your departmental tutor; Talk to the other students about possible topics of interests that can be explored; Explore the library of old essays; Read research journals, health care books, and healthcare magazines. Take into account the following key points when selecting the healthcare essay topics you’d like to write about. Essay requirements and interest. Take into account the essay requirements to explore whether the professor has specific needs that should be fulfilled. Regarding interest, choose essay topics that are interesting to you and match your understanding of the essay topic and your ability to explore it. In this case, ask yourself, â€Å"How much do I know about this topic?† It is important to carefully select a topic that you know something about. You should ask yourself the following questions before settling on a specific issue: What sparked my interest during my coursework? What have I heard or read that grabbed my attention? Topic reuse and analysis. Healthcare topics are interrelated, and it is quite OK to reuse a healthcare topic for which you had already written an essay. However, approach the reused topic with caution to ensure it is unique and has resource materials. In the analysis, examine whether the prospective topics are broad or narrow. Narrow topics are too specific while the broad ones do not provide focused areas of study or specific information. Open-mindedness and source availability. Even when the essay ideas are farfetched, consider each to come up with a viable essay topic in the field of healthcare. However, ensure the potential essay topics have sources from which you can retrieve information to prove the credibility of your content. The given key points should be considered before settling on a particular essay topic in healthcare. Additional hints include: Research essay topics around your area of interest to create a precise and limited topic; Avoid being excessively ambitious in the topic selection; Explore existing literature to identify a gap in modern knowledge; Consider focusing on a topic that is interesting to your lecturers; admittedly, it is beneficial to write about something that will engage them. Meanwhile, the following six essay sample topics provide an idea of some of the healthcare issues that can be explored in an essay. Since Its Inception, Cosmetic Surgery Has Been on the Rise. Why (Why not) It Should Be Covered by Insurance Policies? Is the Hybrid American Healthcare System Sustainable? The US Mental Health: The Major Forms Of Mental Health Issues Affecting Americans and Solutions to the Mental Health Problems; Disproportionately High Cost of Healthcare in the United States: What Solutions Can Be Used to Fix This Problem? The Constitutionality of the New Healthcare Reforms; The Spirituality Issues in the Field of Healthcare. Healthcare Essay Prewriting Tips to Get a Good Start At the beginning of the essay writing, taking time for prewriting is effective as it will put you on the right track to get meaningful essay content. Prewriting is the preliminary work that helps to construct a stellar essay and may include activities, such as visual mapping, freewriting, and considering the purpose of your writing and your intended audience. The purpose and audience analysis. Admittedly, your essay is written for a purpose. Whether you are required to write an informative, persuasive or argumentative essay, you intend to achieve a certain objective through it. In this case, explore the essay purpose to create a focus on issues that it should address. Second, your essay should target a particular audience. It is appropriate to ponder over who might read your healthcare essay, and how you can frame your content to fit their needs. For instance, if you are writing about mental health, your readers might be mental health patients, psychiatric professionals, hospital administrators, parents, students pursuing mental health studies and so on. Freewriting. Often, just the very beginning of the writing may provide you with the needed motivation to write an essay. Freewriting involves writing about the essay topic using complete sentences without censoring yourself. It is appropriate to free-write about various aspects of your topic, including issues in healthcare that interest you, questions you intend to find answers for or controversial issues that require justification. At this point, you should be open to all ideas even when you feel they may not become a part of the essay. Providing every point that crosses your mind may help you reach an essay breakthrough. Clustering. By the time you are done with freewriting, you will probably have numerous diverse and interconnected ideas. You need to filter the ideas through clustering to come up with viable issues that can open up your essay topic. Clustering is a technique that helps you to represent your act of thinking visually through interconnected links. The process involves starting a cluster by writing the chosen topic inside a circle in the center of the page, then branching off with other circles representing related ideas developed at the freewriting phase, and connecting them back to the topic using lines. The piece of paper should be filled with ideas related to your essay topic by the time you finish your cluster. You can now choose two to three ideas to develop for your healthcare essay. Outlining. Ideas developed at the clustering stage may be too broad for a single healthcare essay. However, you can narrow them down to the most important points by creating an outline for your essay introduction, body paragraphs, and conclusion. In this case, outline what points should be in your introduction, including a working thesis statement, ideas for each of the body paragraphs, and analysis of the points that require literature evidence and examples. Structuring Your Healthcare Essay Writing an essay means creating and designing a coherent set of ideas into an argument. Essays are essentially linear. Thus, they should offer one idea at a time, but in an order that is sensible to the writer and the reader. In this case, your essay should be structured in a way that attends not only to you but the readers’ logic as well. The focus of your healthcare essay should predict the essay structure and dictate the information your audience needs to know and the order in which they need to receive it. There are special guidelines that should be followed when constructing the essays. These guidelines include writing the introduction, the body, and the conclusion of the essay. Introduction. The introduction of your essay should be 10% of your essay at least. This section forms the beginning part of your healthcare essay, and it does the same job for an essay as the topic sentence does for the paragraphs. The introduction informs the readers about the essay topic and what is going to happen next. The three main parts of an introduction include an opening statement or a question, supporting sentences, and a thesis statement. The opening statement attracts the reader’s attention, often referred to as the ‘hook.’ Conversely, the supporting sentence links the opening statement to the thesis statement. The thesis statement states the objective and plan of the entire healthcare essay. In your introduction, ensure to: Explain how you interpret the topic and title of your essay; Articulate the issues you’re going to explore; Describe what your essay focus will be; Explain your argument and counter arguments if any. Main body. The body segment of an essay should occupy about 80% of your essay. It is the most important part of the paper because it presents the main arguments, justifications for these arguments and examples. Depending on the length of the essay, the body paragraphs should be more than one, and in most cases, more than two. Each of the body paragraphs should begin with a topic sentence and have information that links and supports the topic sentence and the thesis statement. In cases where the thesis statement has multiple assertions, ensure each body paragraph supports the assertions, mainly in the order you articulated them in the thesis. In this case, the topic sentence for the first body paragraph should explore the first assertion of the thesis statement. Subsequently, the topic sentence for the second body paragraph should refer to the second assertion of the thesis statement. Precisely, you need to use a chain of paragraphs that explore and develop the arguments mentioned in your thesis statement. You should explain the following to your readers: What each paragraph is about; Your argument on each idea; Your evidence to support your ideas and what the evidence means to the topic; How each body paragraph links to the essay title; How your body paragraph links to the topic in the succeeding paragraph. Conclusion. Most writers leave out the conclusion part of an essay. They leave all ideas scattered and with no particular summary of the major points. Similar to the introduction, your conclusion should occupy approximately 10% of your essay. The guiding rule in writing your conclusion is to never introduce any new content. Rather, summarize the major arguments of your essay just as you may have done it in the introduction part of the essay. You also need to restate your thesis statement and make inferences. In this case, articulate why the conclusion you make is important to the essay or significant to the field of healthcare studies in theory and practice. Post Writing Tips to Make Your Essay Flawless Once you are done with the healthcare essay writing, post writing is easy as it only involves proofreading needed to correct sentence, grammar, and paragraph errors. Moreover, ensure the essay format is appropriate, and the paper is free from plagiarism. Cite all outside sources that helped you justify your arguments.